31 Jan 1997
| by NICK PURDOM
business
television (BTV) network....business
television (BTV) network.
BTV has taken a long time to come of age but, despite fears ...
of
corporate television at Reuters, when BTV will start to appeal to small
companies too.
When ...
applications for its dealer network, says Geoffrey
Davies, manager of business television at satellite ...
10 May 1996
| by JANET IZATT
Commercial television took another beating this week as the biggest
survey of UK advertisers...the latest blow to commercial TV, which
was criticised by the Independent Television Commission last week ...
Commercial television took another beating this week as the biggest
survey of UK advertisers showed growing dissatisfaction with the quality
of television programming.
The survey ...
16 Feb 1996
| by JANET IZATT
The Independent Television Commission is coming under increasing
pressure to relax the regulations...The Independent Television Commission is coming under increasing
pressure to relax ...
of Widescreen Television , was
promotional and went beyond indicating the connection between the
sponsor and the programme. The word was changed to makers .
Live TV was criticised for allowing London Transport ...
07 Jan 1999
| by ALEX BENADY
Emap has launched Produxion.com, a digital media portal site for
the TV industry. The site aims...Emap has launched Produxion.com, a digital media portal site for
the TV industry. The site aims to provide an on-line guide for
television producers and commissioners, alerting independent production
companies to opportunities as well as advertising production and post
production services.
...
25 Jul 1997
| by JULIETTE GARSIDE
Channel 4 has appointed television PR specialists Roberts Laurence
to handle trade media relations...Channel 4 has appointed television PR specialists Roberts Laurence
to handle trade media relations for its advertising and marketing
activities.
...
30 Oct 1998
| by STEPHANIE FRANCE
Television advertising was the first contact most people had with
the Government s New Deal...Television advertising was the first contact most people had with
the Government s New Deal and it remains the principal form of
communication.
The advertising campaign started last February and moved into its next
phase in September. It uses real New Dealers and employers who talk
straight ...
28 Jan 2000
| by MAJA PAWINSKA
The latest Marmite ads were shown on television from October 1999.
They featured a young couple...The latest Marmite ads were shown on television from October 1999.
They featured a young couple returning to the girl s flat after a night
out.
When they kiss, the boy starts retching: the girl has just eaten a bagel
loaded with Marmite. The slogan is: you either love it or you hate
it ...
22 Mar 1996
Christian TV gets backing...Christian TV gets backing
ARK2 Television, Britain s first Christian cable television Channel
which delayed its launch because of a lack of funding, has secured
financial backing of pounds 1million. A final decision on whether to go
ahead with transmission will be made in October ...
03 Sep 1999
| by LEXIE GODDARD
Last month, the grey-suited bosses of UK toy companies, kids TV
channels and publishing houses...Last month, the grey-suited bosses of UK toy companies, kids TV
channels and publishing houses ...
-European ban on television advertising to
under-12 year-olds.
As companies targeting the kids market ...
companies, TV advertising is still the most efficient marketing
communications tool, explains Stephen ...
23 Aug 1996
| by REBECCA DOWMAN
Satellite and cable TV channel European Business News is shaking up its
PR with its first UK...Satellite and cable TV channel European Business News is shaking up its
PR with its first UK agency, a new public relations manager and the
promise of a European agency appointment.
The financial and business channel has just signed up Propeller
Marketing Communications after a two-way pitch ...