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FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering

business television (BTV) network....business television (BTV) network. BTV has taken a long time to come of age but, despite fears ... of corporate television at Reuters, when BTV will start to appeal to small companies too. When ... applications for its dealer network, says Geoffrey Davies, manager of business television at satellite ...

MEDIA: PR can benefit from TV failure

Commercial television took another beating this week as the biggest survey of UK advertisers...the latest blow to commercial TV, which was criticised by the Independent Television Commission last week ... Commercial television took another beating this week as the biggest survey of UK advertisers showed growing dissatisfaction with the quality of television programming. The survey ...

MEDIA: IPA calls for TV code changes

The Independent Television Commission is coming under increasing pressure to relax the regulations...The Independent Television Commission is coming under increasing pressure to relax ... of Widescreen Television , was promotional and went beyond indicating the connection between the sponsor and the programme. The word was changed to makers . Live TV was criticised for allowing London Transport ...

MEDIA: MEDIA BRIEFS - Emap launches TV production site

Emap has launched Produxion.com, a digital media portal site for the TV industry. The site aims...Emap has launched Produxion.com, a digital media portal site for the TV industry. The site aims to provide an on-line guide for television producers and commissioners, alerting independent production companies to opportunities as well as advertising production and post production services. ...

STOP PRESS: Roberts Laurence tunes into C4

Channel 4 has appointed television PR specialists Roberts Laurence to handle trade media relations...Channel 4 has appointed television PR specialists Roberts Laurence to handle trade media relations for its advertising and marketing activities. ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

Television advertising was the first contact most people had with the Government s New Deal...Television advertising was the first contact most people had with the Government s New Deal and it remains the principal form of communication. The advertising campaign started last February and moved into its next phase in September. It uses real New Dealers and employers who talk straight ...

Campaigns: Spreading the Marmite message - Consumer PR

The latest Marmite ads were shown on television from October 1999. They featured a young couple...The latest Marmite ads were shown on television from October 1999. They featured a young couple returning to the girl s flat after a night out. When they kiss, the boy starts retching: the girl has just eaten a bagel loaded with Marmite. The slogan is: you either love it or you hate it ...

MEDIA: BRIEFS

Christian TV gets backing...Christian TV gets backing ARK2 Television, Britain s first Christian cable television Channel which delayed its launch because of a lack of funding, has secured financial backing of pounds 1million. A final decision on whether to go ahead with transmission will be made in October ...

to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative

Last month, the grey-suited bosses of UK toy companies, kids TV channels and publishing houses...Last month, the grey-suited bosses of UK toy companies, kids TV channels and publishing houses ... -European ban on television advertising to under-12 year-olds. As companies targeting the kids market ... companies, TV advertising is still the most efficient marketing communications tool, explains Stephen ...

NEWS: Propeller wins cable TV deal as EBN reviews PR

Satellite and cable TV channel European Business News is shaking up its PR with its first UK...Satellite and cable TV channel European Business News is shaking up its PR with its first UK agency, a new public relations manager and the promise of a European agency appointment. The financial and business channel has just signed up Propeller Marketing Communications after a two-way pitch ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.