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MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

check on the gradual 1990s slide into commercialism by British television before the digital revolution...This week will stick in my mind as one of those rare occasions when it was possible to take a rain check on the gradual 1990s slide into commercialism by British television before the digital ... Television Commission, which published its typically pragmatic proposals to liberalise programme ...

MEDIA: BRIEFS

/director David Leigh is joining as contributing editor. TV Corporation targets Dunn Richard Dunn, executive director of News International Television, has been appointed non-executive director of The Television Corporation. He retains his NI position. IPC considers Loaded for girls IPC ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

of Bramleys by placement of easy-to-cook recipes on television. The agency arranged for TV chefs Ainsley ... as possible in a limited timespan. Coverage on TV was considered important, partly as a TV profile would ... of women s magazines. Results The week was amply covered by TV, radio and newspapers notching ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.

was inevitably extensive, with 38 television and radio bulletins, and 38 national and 233 regional newspaper ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

on behalf of Derby venue Epsom racecourse, recapture public interest, increase crowds and television ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

to more television coverage than was expected. Following this success, the account ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

Advertising in a Multimedia Age. (ISBN 185802 159 6). This also devotes space to radio and television ... of advertising spending to new media and television, and away from conventional print media. ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

Watches has launched an advertising watch which uses images on a scroll to show a television advertising ... that it doesn t rub off on to clothes. Funnily enough it arrived while I was laughing at how cheesy the TV ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ... worldwide magazine programme, Kick. However, Paragon s plans for more extensive TV coverage were ...

MEDIA: BRIEFS

796,000 items. BBC wins Commonwealth The BBC has secured TV and radio rights to the 1998 ...

 

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