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PBS, the UK channel from the US-based Public Broadcasting Service, has unveiled an above-the-line marketing campaign by Hypernaked to promote its launch.
LONDON - Television remains the most powerful medium. It's important for brands to continue to invest in small-screen advertising, particularly during the tough times that are predicted for the next 12 months.
The proliferation of digital channels is making TV more attractive to both new brands and those that had left due to rising costs, writes Nicola Clark.
Former chief executive of ITV broadcasting, Mick Desmond, has announced plans for a restructure of Channel Television's sales management, following the departure of the long-standing director of sales Don Miller.
Newspaper unveils branded-content deal with Channel 4 in a bid to underline its sports credentials.
Ulster Television has agreed to pay £98 million for The Wireless Group, the owner of the talkSPORT radio station. The acquisition is likely to lead to the departure of The Wireless Group's chief executive, Kelvin MacKenzie.
Buxton mineral water is breaking a television campaign around this summer's premier horseracing meetings. One ad will star Channel 4 race correspondent John McCririck and form part of an 8m brand push during 2003. The campaign, created by Publicis and bought by ZenithOptimedia, features a race-goer...
Television viewing fell last year for the first time since 1994 as consumers latched on to new forms of entertainment, according to Carat. The media agency said the biggest switch-off came within the 35- to 54-year-old age group. Financial Times.
Motoring conveys some of life s greatest pleasures. From the excitement of buying your dream car to the joys of flying along a stretch of twisty country road, there really is nothing better. There are few dull moments ... until the needle drops and the red light flashes - time to visit the petrol station.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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