25 Jan 2012
| by Mike Fletcher
Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay...It's going to be an exciting year for television. The completion of analogue switch-off will send ...
will eventually transform the way we watch terrestrial TV, greater integration will see an increase in second-screen viewing, and more social media tools will depend on TV audiences for their success.
In short, programme ...
24 Feb 2011
| by Mark Banham
ITV is to show its first ad spot informing viewers about the new regulations on television product...three of the UK s largest television networks, ITV, Channel 4 and BSkyB, in a consumer awareness drive ...
when promoting products during television programming.
A product placement logo, must appear ...
".
Product placement can only exist on commercial television networks in the UK, with public service ...
24 Apr 2008
| by Vox pop
Consumers are growing increasingly disenchanted with their overall television experience...Here you can see a short video on what the public think about their television experience and whether they feel more loyalty to shows rather than channels. Read Brand Republic's story about the Global Broadcast Consumer Survey conducted by Accenture. ...
13 Apr 2010
| by Maisie McCabe
LONDON - Virgin Media Television is to launch a multimedia campaign to promote season two...Bravo celebrates its 25th anniversary this year and a spokesman for Virgin Media Television said ...
. The TV spots, produced in-house by VMtv Creative, will air from 28 April and include action shots from the series alongside quotes from TV critics from The Independent and Sky Magazine. The spokesman from Virgin ...
20 May 2010
| by Maisie McCabe
LONDON - Virgin Media Television has unveiled a new channel identity and logo for its pay TV...Virgin Media Television's strapline for the channel, "Bravo: Home of the Brave", aims to reflect its personality. The Bravo devil-horned logo has been embellished in chrome, which a spokesman said was intended to give it a "filmic quality", while the horns have been softened to reflect the "more inclusive ...
01 Nov 2010
| by Mark Banham
Addy in the supermarket's Christmas television campaign created by The Red Brick Road.....
The 50-second spot breaks today (Monday) on national television including ITV1, Channel 4, Channel 5 ...
addition to Tesco promotion. She has been a regular on television screens as part of her judging role ...
16 Nov 2011
| by Ben Hall
Thinkbox managing director Lindsey Clay talks to Media Week about television in 2012
28 May 2009
Relive the classic UK TV ads referenced in the new Thinkbox ad to promote television advertising....View the new Thinkbox ad Thinkbox, the TV marketing body, is unveiling its first-ever TV ad campaign to support the medium. Impressions of famous ad characters, including the R White's lemonade drinker and the Sugar Puffs Honey Monster emerge from his subconscious. Watch all nine of the original ...
27 Jun 2011
Volkswagen has launched a new television campaign in Canada.
18 Sep 2009
| by Staff
television ad campaign....The ads promote Ambrosia Puds, a new range of desserts -- Ambrosia Crumble Puds and Jelly Puds, both of which come with a serving of custard that can be snapped off and heated up in a microwave oven. They were created by MCBD and break today in the cinema and on television on October 1. The creative has a ...