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Sector Analysis: Television in 2012

Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay...It's going to be an exciting year for television. The completion of analogue switch-off will send ... will eventually transform the way we watch terrestrial TV, greater integration will see an increase in second-screen viewing, and more social media tools will depend on TV audiences for their success. In short, programme ...

Product placement television awareness campaign launches

ITV is to show its first ad spot informing viewers about the new regulations on television product...three of the UK s largest television networks, ITV, Channel 4 and BSkyB, in a consumer awareness drive ... when promoting products during television programming. A product placement logo, must appear ... ". Product placement can only exist on commercial television networks in the UK, with public service ...

What do the public think of their television experience?

Consumers are growing increasingly disenchanted with their overall television experience...Here you can see a short video on what the public think about their television experience and whether they feel more loyalty to shows rather than channels. Read Brand Republic's story about the Global Broadcast Consumer Survey conducted by Accenture. ...

Virgin Media Television launches campaign for 'Sons of Anarchy'

LONDON - Virgin Media Television is to launch a multimedia campaign to promote season two...Bravo celebrates its 25th anniversary this year and a spokesman for Virgin Media Television said ... . The TV spots, produced in-house by VMtv Creative, will air from 28 April and include action shots from the series alongside quotes from TV critics from The Independent and Sky Magazine. The spokesman from Virgin ...

Virgin Media Television reveals new identity for Bravo

LONDON - Virgin Media Television has unveiled a new channel identity and logo for its pay TV...Virgin Media Television's strapline for the channel, "Bravo: Home of the Brave", aims to reflect its personality. The Bravo devil-horned logo has been embellished in chrome, which a spokesman said was intended to give it a "filmic quality", while the horns have been softened to reflect the "more inclusive ...

Amanda Holden signed for Tesco Christmas television blitz

Addy in the supermarket's Christmas television campaign created by The Red Brick Road..... The 50-second spot breaks today (Monday) on national television including ITV1, Channel 4, Channel 5 ... addition to Tesco promotion. She has been a regular on television screens as part of her judging role ...

Media Agenda: Lindsey Clay on the future of television

Thinkbox managing director Lindsey Clay talks to Media Week about television in 2012

Classic ads revived by Thinkbox

Relive the classic UK TV ads referenced in the new Thinkbox ad to promote television advertising....View the new Thinkbox ad Thinkbox, the TV marketing body, is unveiling its first-ever TV ad campaign to support the medium. Impressions of famous ad characters, including the R White's lemonade drinker and the Sugar Puffs Honey Monster emerge from his subconscious. Watch all nine of the original ...

VW 'drive until' by Red Urban Canada

Volkswagen has launched a new television campaign in Canada.

Ambrosia in retro TV push for new pudding range

television ad campaign....The ads promote Ambrosia Puds, a new range of desserts -- Ambrosia Crumble Puds and Jelly Puds, both of which come with a serving of custard that can be snapped off and heated up in a microwave oven. They were created by MCBD and break today in the cinema and on television on October 1. The creative has a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.