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Media Week Essay - Television

09 Dec 2008 | by David Brennan

LONDON - Television remains the most powerful medium. It's important for brands to continue...other media sector, TV advertising has been winded horribly because the marketing budget is the first ... moment, was 2008 really as awful as it seemed and will 2009 really be an unmitigated disaster? For TV, I'd argue not. Although the downturn doesn't look good for TV broadcasters in the short term, we need ...

Media: Ulster Television buys

13 May 2005

Ulster Television has agreed to pay £98 million for The Wireless Group, the owner of the talkSPORT

Buxton breaks television campaign

19 Jun 2003

Buxton mineral water is breaking a television campaign around this summer's premier horseracing

Television: Small-screen revival

03 Oct 2007

The proliferation of digital channels is making TV more attractive to both new brands and those...The phone-voting scandal, the furore over TV fakery and the Big Brother race row have combined to make 2007 a memorable year for TV for all the wrong reasons. It has not been much better from a ... of brands advertising on TV has never been higher: 7671 different brands advertised on TV in 2006, a ...

REVIEW: Television viewing falls

18 Jan 2002

Television viewing fell last year for the first time since 1994 as consumers latched on to new forms of entertainment, according to Carat. The media agency said the biggest switch-off came within the 35- to 54-year-old age group. Financial Times. ...

Media Choice: Forecourt Television

10 Feb 2000 | by MARK ELLIOTT, Co-Founder, Hot-Toast.com

of Forecourt Television . Last time I went to fill up the car, I spotted it, hanging down in all it s glory, like a Jumbotron at a football match. It s not a complicated idea, or a new one - putting a TV ... . TV ads have long existed outside of the home, but it is rare that they achieve such effectiveness ...

Guardian moves into television

03 Jun 2005 | by Jeremy Lee

The Guardian is taking the major step of moving into branded TV with the launch of a sports ... in front of a studio audience. It is being produced by North One Television and the PHD subsidiary Drum ... programming of genuine value to viewers." The production company North One Television has extensive ...

Interactive Works: Land Rover - 'Freelander'

06 Apr 2005 | by John Murray Director of interactive television, PHD

Good grief, humour in an interactive TV ad - does this mean the industry is coming of age? I have...'s driving. This is a great interactive TV ad; a good invite is followed up by a great reward. I spent ... -V Wieden Kennedy/Zip/Starcom Motive 21 14 Ebookers Virtual TV/Smarter Communications/ 18 Smarter ...

MEDIA CHOICE: Jamie's Kitchen

14 Nov 2002 | by FRAN CASSIDY, marketing director, sales, Carlton Television

The first significant image of Jamie's Kitchen is in the title sequence when the 'e's in the name topple over. Thankfully, we may see a spot of grease on the cheeky chappy's squeaky clean image. In essence, it's Pop Stars in the kitchen - with expletives.

STOP PRESS: Pearson Television to revert to Thames Television

23 Aug 2001

Pearson Television is to revert to its previous name of Thames Television in the UK, as part of a rebranding exercise by parent company RTL Group. The rebranding will see Pearson Television ... outside the UK. Pearson bought Thames Television in 1993. ...

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