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LONDON - Irish TV and radio group UTV suffered a 24% drop in television operating profits, which...UTV, which owns the ITV licence for Northern Ireland, said its TV ad revenues dropped 9% last year, as profits fell from 14.5m to 12.7m. It expects the revenues it makes from ITV network sales to be down ... television. Group revenues climbed 22% to 113.6m, reflecting the full-year impact of The Wireless Group ...
LONDON - Television remains the most powerful medium. It's important for brands to continue...other media sector, TV advertising has been winded horribly because the marketing budget is the first ... moment, was 2008 really as awful as it seemed and will 2009 really be an unmitigated disaster? For TV, I'd argue not. Although the downturn doesn't look good for TV broadcasters in the short term, we need ...
The proliferation of digital channels is making TV more attractive to both new brands and those...The phone-voting scandal, the furore over TV fakery and the Big Brother race row have combined to make 2007 a memorable year for TV for all the wrong reasons. It has not been much better from a ... of brands advertising on TV has never been higher: 7671 different brands advertised on TV in 2006, a ...
Mobile TV is the next big opportunity for mobile advertising. But, as David Murphy discovers...). But TV, rather than texts, could soon occupy mobile users attention. The UK is the leading adopter ... video clip. This shift in mobile habits has led to a surge in demand for quality sport, TV and film content: 8% have tried mobile TV, but 33% would like to use it (source: Universal McCann). On the huge ...
As television viewing fragments across hundreds of channels, how can TV listings products..., in the next three to five years, we are going to see huge convergence in internet and TV technology, which ... TV is still vital to advertisers," says Simon Bevan, head of broadcast at Vizeum. "As on-demand grows, particularly if it offers services such as click-through to a client url, it will give TV an accountability ...
Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay...It's going to be an exciting year for television. The completion of analogue switch-off will send ... will eventually transform the way we watch terrestrial TV, greater integration will see an increase in second-screen viewing, and more social media tools will depend on TV audiences for their success. In short, programme ...
LONDON - Thinkbox, the marketing body for commercial TV companies, is launching its first TV...to promote the benefits of advertising on television. Commercial broadcasters have suffered from a drop ... to the Advertising Association. The television advertising market suffered from a fall of 4.9% while newspapers fell by 12%. However, TV viewing has increased, with average daily viewing figures reaching their highest ...
boom and trading dust-ups in the land of TV....and change, I'd sum up the year of TV in 2011 and what's in store for 2012 as "plus ca change, plus c'est la ... star of TV. It's never the media owners, it's not the buyers, but Thinkbox. It really pushes the TV ... affair with TV in 2011 and we think hours spent engaged with it in 2012 will increase. The key change ...
This star-studded ceremony, now in its 13th year, recognises the most popular TV shows and acting
The total value of the terrestrial television advertising markets in Brazil, Russia, India...Figures from PWC's Global entertainment and media outlook: 2010 2014 report. The television advertising market consists of advertiser spending on both terrestrial and multichannel television, advertising on TV websites and on programmes streamed from TV websites, and mobile TV advertising. Net ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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