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Media Week Essay - Television

09 Dec 2008 | by David Brennan

LONDON - Television remains the most powerful medium. It's important for brands to continue to invest in small-screen advertising, particularly during the tough times that are predicted for the next 12 months.

Television: Small-screen revival

03 Oct 2007

The proliferation of digital channels is making TV more attractive to both new brands and those that had left due to rising costs, writes Nicola Clark.

Channel Television team restructured

16 Jan 2007 | by Media Week

Former chief executive of ITV broadcasting, Mick Desmond, has announced plans for a restructure of Channel Television's sales management, following the departure of the long-standing director of sales Don Miller.

Guardian moves into television

03 Jun 2005 | by Jeremy Lee

Newspaper unveils branded-content deal with Channel 4 in a bid to underline its sports credentials.

Media: Ulster Television buys

13 May 2005

Ulster Television has agreed to pay £98 million for The Wireless Group, the owner of the talkSPORT radio station. The acquisition is likely to lead to the departure of The Wireless Group's chief executive, Kelvin MacKenzie.

Buxton breaks television campaign

19 Jun 2003

Buxton mineral water is breaking a television campaign around this summer's premier horseracing meetings. One ad will star Channel 4 race correspondent John McCririck and form part of an 8m brand push during 2003. The campaign, created by Publicis and bought by ZenithOptimedia, features a race-goer...

Media Choice: Television

27 Mar 2003 | by MediaWeek

Media Choice: Television

REVIEW: Television viewing falls

18 Jan 2002

Television viewing fell last year for the first time since 1994 as consumers latched on to new forms of entertainment, according to Carat. The media agency said the biggest switch-off came within the 35- to 54-year-old age group. Financial Times.

Media Choice: Forecourt Television

10 Feb 2000 | by MARK ELLIOTT, Co-Founder, Hot-Toast.com

Motoring conveys some of life s greatest pleasures. From the excitement of buying your dream car to the joys of flying along a stretch of twisty country road, there really is nothing better. There are few dull moments ... until the needle drops and the red light flashes - time to visit the petrol station.

The implications: television

02 Dec 1999 | by MediaWeek

The implications: television

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