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Thinkbox to advertise on television

LONDON - Thinkbox, the marketing body for commercial TV companies, is launching its first TV...to promote the benefits of advertising on television. Commercial broadcasters have suffered from a drop ... to the Advertising Association. The television advertising market suffered from a fall of 4.9% while newspapers fell by 12%. However, TV viewing has increased, with average daily viewing figures reaching their highest ...

The Marketing Profile: Jeff Dodds of Virgin Media Television

LONDON - Jeff Dodds, brand and marketing director at Virgin Media Television, is looking forward...Television (VMTV)'s director of brand and marketing, is more animated as he discusses his knitted protege ... of the year". Ultimately, the deal-maker was "the opportunity to work in television for such an amazing brand ... . None of these, however, came from the TV division. Part of this cost-cutting was an attempt to pay ...

Crabbies nabs broadcast sponsorship of National Television Awards

beer to be the broadcast sponsor of ITV's National Television Awards....2009. In the run-up to Christmas it ran advertising across TV, radio and social media. Since the start ... : "The sponsorship of the ITV National Television Awards provides an excellent opportunity for Crabbie ...

Do advertisers have an appetite for product placement on television?

governing how brands are featured within commercial television programmes...within television programmes. Given that the industry was in its infancy, as clients we got a good deal ... is the benefit to the viewer? Has anyone watched TV in America recently? There are many marketing lines ... for solutions. The soul of TV is worth a lot more than this. Yes Simon Ward, Business development director ...

Drop in television sales impacts on Argos revenues

that television sales are down ahead of the World Cup in South Africa..... The retailer's sales in both the video gaming market and television sales accounted for approximately two ... to start, its TV sales were down on last year. Argos has failed to excite customers in an environment where ...

Virgin Media Television promotes Jonathan Webb to executive director

LONDON - Virgin Media has promoted Jonathan Webb to executive director of Virgin Media Television...of managing director. Webb joined Virgin Media Television in November 2006. He focused on digital ... management of IDS, Virgin Media Television's advertising sales house. Virgin Media has refused to comment ...

Virgin Media Television appoints Brooklyn Brothers to consolidated ad account

LONDON - Virgin Media Television has handed its advertising account to Brooklyn Brothers after a...-fareast-language:#0400; mso-bidi-language:#0400;} The account covers creative duties for TV channels including ... consolidated. Virgin Media TV recently relaunched its Virgin1 channel with a new puppet mascot called Red'. The channel is running an awareness campaign and has introduced new content. Virgin TV has said this is part ...

Virgin Media set for web TV debut

LONDON - Virgin Media Television is launching its first online television channel under the Living...is headed by Living editor Amy Barham and will be promoted on Virgin TV. ...

Sony unveils Google TV line

Sony has unveiled four internet television sets which are powered by Google's TV service in the US....Sony is the second brand to launch a Google TV line after Logitech unveiled its Revue TV last week. The Sony Internet TV, unlike the Revue, has HD capabilities, with a built-in Blu-ray disc player ... viewers to use the internet while watching television. The models have Sony s streaming service "Video ...

Research finds TV is most effective ad medium

LONDON - A television advert is the most memorable form of advertising , according to a report...television thought it was one of the three forms of advertising that had the most impact'. The secondly ... an average of 16.7 hours of commercial television a week, an increase of nearly 10 minutes a week compared ...

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