13 Nov 1998
| by MAGGIE BROWN
State-owned broadcaster France Television has appointed Gerard
Morin to advise its president...State-owned broadcaster France Television has appointed Gerard
Morin to advise its president, Xavier Gouyou-Beauchamps, on
communication with institutions and PR for special projects. Morin
replaces Pierre-Henri Arnstam, who has become editorial director general
at one of France Television ...
01 Feb 2002
| by ED SHELTON
seeks PR support for a 4m TV ad
campaign.
The new marketing activity follows the merging ...
the
mergers.
'We wanted an agency capable of coming up with an integrated strategy to
augment the TV ...
be to turn this around.
'The companies were all media shy, but with the TV advertising campaign ...
09 Feb 1996
| by JEREMY SLATER
BROADCAST: Prime time sports events offer the sort of TV coverage
that s worth mega bucks...BROADCAST: Prime time sports events offer the sort of TV coverage
that s worth mega bucks ...
It is a desperate maul this newish game called TV sponsorship. One
player goes down and has ...
the British public more of what it always wanted. He
has also been instrumental in creating a television ...
24 Oct 1997
| by SIMON O’CONNELL
of the event, and
television crews and picture editors were invited to film them and
interview customers and retailers. A video news release was produced
under embargo for television. Case studies of individuals who ...
. Coverage in the trade press was also
extensive.
Around 80 journalists and four television crews ...
24 Sep 1999
| by DAVID MCCORMACK
Shell has embarked on a new stage of its reputation turnaround
programme, with the launch of TV...Shell has embarked on a new stage of its reputation turnaround
programme, with the launch of TV ads based around its staff. The spots
run from 20 September to mid-December and the programme is being
masterminded by Fishburn Hedges.
...
16 Aug 1996
-
wide internal and external communications and internal magazine and
television production ...
24 May 1996
| by LEXIE GODDARD
Greenpeace of managing the debate with simplistic
allegations and exploiting TV imagery.
Like all ...
of the North Sea made good television; David and Goliath, he added.
He said Shell had faced ...
12 Apr 1996
| by REBECCA DOWMAN
as television and VCRs, and Argyll
PR, which was hired last year by Toshiba s office automation division ...
15 Mar 1996
| by REBECCA DOWMAN
with BBC Scotland on freelance television and radio
assignments ranging from researching to presenting.
...
04 Sep 1998
| by IAN DARBY
Limited.
Her professional background also covers spells in advertising,
marketing, television ...