29 Sep 2010
| by Thinkbox
CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase...A TV campaign made the online brand's PPC strategy more profitable and LateRooms.com instantly ...
.com had never advertised on TV before, but stiff competition from rivals with bigger media spends had ...
heavily in both TV and pay-per-click (PPC), there was a fear that unless it raised its game, LateRooms ...
25 Oct 1999
| by JONAH BLOOM
The new shopping centre television network Centrevision has hired
&Summ to sell ad spots, create...The new shopping centre television network Centrevision has hired
We will sell spots to advertisers but we hope we can do a lot more with
Centrevision than just repeating existing TV ads, said Jeremy Baldwin,
marketing manager at We want to produce informative programmes.
We will also link ...
07 Apr 1999
- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television...- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television service, Open..., after a competitive pitch against a handful of undisclosed agencies.
The agency will work as Open... s strategic direct marketing partner, operating hand-in-hand with the advertising ...
07 Apr 1999
- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television...- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television service, Open..., after a competitive pitch against a handful of undisclosed agencies.
The agency will work as Open... s strategic direct marketing partner, operating hand-in-hand with the advertising ...
29 Sep 2006
Spar, the chain of convenience stores, is to launch an in-store television network supplied
10 Mar 2000
Silver Winner
Client: McDonald s
Product: Indian Promotion
Title: McRuby
Agency: Leo Burnett
Production Company: Stark Films
Directors: Steve Reeves, Phil Jude
21 May 1999
Sponsored by ITV - Granada Media Sales, Carlton sales, TSMS
18 Sep 2000
Forecourt Television, the company that provides television advertising to petrol stations...LONDON (Brand Republic) - Forecourt Television, the company that provides television advertising to petrol stations, is expected to be valued at more than 35m at its flotation on the AIM this month.
At the moment, the company, which is chaired by Tony Vickers, has TV sets in the forecourts of 165 petrol ...
01 Nov 2010
| by Mark Banham
Addy in the supermarket's Christmas television campaign created by The Red Brick Road.....
The 50-second spot breaks today (Monday) on national television including ITV1, Channel 4, Channel 5 ...
addition to Tesco promotion. She has been a regular on television screens as part of her judging role ...
10 Jun 2010
| by Mark Banham
that television sales are down ahead of the World Cup in South Africa..... The retailer's sales in both the video gaming market and television sales accounted for approximately two ...
to start, its TV sales were down on last year. Argos has failed to excite customers in an environment where ...