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Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay...It's going to be an exciting year for television. The completion of analogue switch-off will send ... will eventually transform the way we watch terrestrial TV, greater integration will see an increase in second-screen viewing, and more social media tools will depend on TV audiences for their success. In short, programme ...
boom and trading dust-ups in the land of TV....and change, I'd sum up the year of TV in 2011 and what's in store for 2012 as "plus ca change, plus c'est la ... star of TV. It's never the media owners, it's not the buyers, but Thinkbox. It really pushes the TV ... affair with TV in 2011 and we think hours spent engaged with it in 2012 will increase. The key change ...
Sky has announced that its internet television service will be called Now TV and will launch later...and preferences of different customer segments more effectively. "Because Now TV will also be 'powered by Sky ... with customers able to pay monthly or for individual programmes. Darroch said: "As the quality of the TV ... said that Now TV is looking to target the 13 million homes that are not signed up to a pay TV service ...
As TVs and broadband begin to merge into one, Pete Edwards explains how brands can take advantage....We've been here before. This year ... drum roll ... it's the year of ... connected TV. But what ... 's look at the facts. Last year, nine million TVs were sold in the UK, of which roughly three million offered some form of "connected" technology (70 per cent of Samsung's TVs were connected TVs) - but only ...
Sony Entertainment Television, the pay-TV broadcaster, is set to appoint Walker Media as its first...includes Sony-branded channels (Sony Entertainment Television and the upcoming Sony Movie Channel) and sources suggest it could be worth around 1m in billings. Sony Entertainment Television is expanding ... Movies), as well as acquiring a majority stake in the ad sales firm Dolphin TV. It is understood ...
Sony Pictures Television Networks (SPT) has bought the channels business Dolphin Broadcasting...Entertainment Television channel launched in the UK in April 2011 and the Dolphin deal is part of Sony's push ... president for SPT, EMEA. Dolphin TV currently sells spot ads for CSC Media Group's True Movies channel ... , ITV, BSkyB, Chello and UTV. The five Dolphin TV channels Movies4Men, Movies4Men+1, Movies4Men2 ...
Ferrero, the Italian chocolate maker, is to advertise its Kinder Chocolate product on television..., on television in the UK. But it is now looking to increase the market share of Kinder Chocolate, which ... in the UK with marketing campaigns also supporting Ferrero Rocher and the Ferrero Collection. The TV ad ... . Executives at Ferrero believe that with TV support, Kinder Chocolate could be a big hit in the UK ...
LG has become the latest television manufacturer to partner Google as part of the search giant...LG will showcase a new line of televisions powered by Google TV at next week's Consumer Electronics Show (CES) in Las Vegas. Google's TV platform combines television programming, web browsing ... and Vizio for its television platform. Sony has launched Google TVs to the US market, while Samsung ...
television campaign.
Myspace is looking to boost its fortunes with a new "social television" venture with Panasonic..." to television. It will be available on Panasonic s Viera Connect Smart TVs in the first half of this year ... , via the TV device. Myspace said the service, which can be considered a "content discovery app ... for this. Myspace TV was announced yesterday at the annual Consumer Electronics Show (CES) in Las Vegas ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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