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Marketing Guru on... keeping ahead of the youngsters

10 Feb 2012 | by Will Harris

the 'trusted adviser'; an indomitable rock and source of sage advice about your company and industry. Maurice ...

Clarence Mitchell speaks out following Leveson Inquiry

10 Feb 2012 | by Matt Cartmell

, is that the inquiry may further erode trust in and credibility of the press, which in turn could negatively affect ...

PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

the full podcast here Also read: Danny Rogers: TripAdvisor needs to trade on trust Edelman ...

Danny Rogers: TripAdvisor needs to trade on trust

09 Feb 2012 | by Danny Rogers

In order to grow, brands require trust. The world's greatest brands are those trusted...claimed users 'find real hotel reviews you can trust'. For the past decade TripAdvisor has ... the lines of '50 million users can't be wrong'. But it should not underestimate this dwindling trust ... some lessons from old media in terms of rigour and trust. Also read: Edelman takes swipe ...

TripAdvisor under the spotlight after Advertising Standards Authority ruling

09 Feb 2012 | by John Owens and Elizabeth Pears

Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator.... Also read: Danny Rogers: TripAdvisor needs to trade on trust And: Edelman takes swipe at ASA ...

How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

user experiences with trusted editorial instinct, local relevance with social topicality and mobile accessibility with one-click commercial opportunities. Through our trusted premium brands including ... is on standout execution allied with trusted editorial content. Elleuk.com's recent new look is an example ...

Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling

09 Feb 2012 | by John Owens and Elizabeth Pears

.' Also read: Danny Rogers: TripAdvisor needs to trade on trust And: TripAdvisor under the spotlight ...

Soap Box: Graham McMillan, CEO of Open Road

09 Feb 2012

But, in Ed Davey, they have a new Lib Dem Energy and Climate Change Secretary who is bright, highly regarded, a safe pair of hands, trusted by Nick Clegg and rated by his Conservative coalition partners. That is a good start. He has the advantage that the major Lib Dem U-turn - on nuclear power ...

Andrew Miller backs Guardian's content to win

09 Feb 2012 | by Ian Darby

and investment reserve that underpins The Guardian's future under its unique Scott Trust structure. Miller ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

08 Feb 2012 | by Helen Edwards

and marks that came to symbolise their commitment to fair dealings. Brands established trust. How ... by being at fault. Potential loss by one party is key to the trust of the other. Dow's misjudgement ... event results from, it can take decades for trust to be restored if it ever is. Nestle, infant ...

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