Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
on the side of the customers," he explains. "They trusted we were there to help them." Although it seems ...
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National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented...s new mini animation, which will debut at Trust properties over the Jubilee weekend. The end ... time the National Trust has used augmented reality technology and fits in with its growing commitment ... campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to encourage ...
Volkswagen Polo 'stay in safe hands' by DDB UK
16 May 2012
The 90-second spot tracks the evolving relationship, from the moment he first brings her home from the hospital to the day she leaves home, when he hands her the keys to a new Polo - ensuring that she "stays in safe hands". The ad positions the Polo as the small but tough car you can trust to protect your loved ...
Unilever campaign celebrates feet, the 'unsung heroes'
30 Apr 2012 | by Maisie McCabe
you already trust. Now for your feet." The ad breaks in Brazil this month and is likely to launch ...
P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
to have seen increases in trust among UK consumers and a 20% uplift in familiarity, and a 10% lift ...
Gov campaign educates teens about rape
05 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
://thisisabuse.direct.gov.uk/ . The campaign has been created in partnership with charities Rape Crisis, NSPCC, Survivors Trust, Women s Aid ...
Adwatch (Feb 15) top 20 recall: McDonalds
15 Feb 2012 | by Russ Lidstone, Chief executive, Euro RSCG London
led to effective trust and behavioural action. I have worked with a few retail clients over ...
PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
the full podcast here Also read: Danny Rogers: TripAdvisor needs to trade on trust Edelman ...
McDonald's ad tackles first day nerves
06 Feb 2012 | by Sara Kimberley
experience that McDonald's customers have come to know and trust. "We pride ourselves on the fact that our ...
Halfords 'Dave idents' by DLKW Lowe
31 Jan 2012
The idents aim to position Halfords Autocentres as a trusted and friendly place where customer service comes first. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
