Celebrity-based ads most likely to hit the headlines
01 Feb 2002
the report with Media Report Editorial, said: 'Advertisers are falling back on trusted formulae at a time ...
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Consumer PR: Targeting the next generation
02 Jul 2004
the opportunity to enhance the reputability of the food companies and build consumer trust. 'The Ofcom report ...
BORDER LINES: Trust Computers hires Pinnacle
08 Sep 2000
ROTTERDAM - Trust Computer Products has hired Pinnacle Wordwide for a pan-European campaign...ROTTERDAM - Trust Computer Products has hired Pinnacle Wordwide for a pan-European campaign to promote the new styling of its products. Bijl, the dutch arm of The Pinnacle newtork, will lead the account headed by senior consultant, Rudd Bijl. Pinnacle, a leading international organisation of 70 ...
Welsh Assembly to advertise for special advisers
25 Feb 2000 | by JENNIFER WHITEHEAD
to impartial advice from people they trust. One of the four posts is communications-based, while ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
trust. Executive fashion editor of Marie Claire Elizabeth Walker agrees that any editorial ...
THIS WEEK’S BIG QUESTION: Should charities focus their resources on PR or advertising?
20 Jun 1997 | by NICK PURDOM
Last week s Media Trust conference provoked a debate on the effectiveness of both disciplines...Last week s Media Trust conference provoked a debate on the effectiveness of both disciplines Paul Lamplugh Suzy Lamplugh Trust I think that PR and advertising are two different ways of getting a message out. Charities need to consider which of those ways is going to be effective ...
Barclays banks on C&W in latest consumer drive
07 Mar 1997 | by JEMIMAH BAILEY
. The campaign will cover savings accounts, TESSAs and bonds. PEPs and unit trusts are dealt with by Barclays ...
Consultancy Management: Heralding the new age of dual level PR - Strategic advice is the main service on offer from the new PR-focused management consultants but opinion is split on whether these leaner structures represent the future of PR
24 Jan 1997 | by LEXIE GODDARD
through, perhaps not trusting other operators. The second problem is potential conflict with the company ...
CAMPAIGNS: PRODUCT LAUNCH; Make it big with a small packet
01 Mar 1996 | by MARY COWLETT
. Further sponsorship was given to the National Trust and Performing Arts outdoor concerts from July ...
FOCUS: PHOTOGRAPHY; Exposing the sharp shooters
01 Mar 1996 | by NICK PURDOM
images for front covers of Accountancy, Psychology Review and Investment Trusts. But despite ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
