Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
they align with the 'brand promise', which is about 'trust, innovation, scrutiny and privacy', she says. 'Not ...
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Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
with the Jubilee followed by the Parlaympics. "What they wanted though was people they could trust. "They ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
s celebratory mood" and "highlights our position as the UK's most trusted retailer". But it warned its ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...powerful reminder of the importance for brands to build and retain consumers trust. It s a deeply ... and every touchpoint. Trust is, and always has been, critical to brand success; without the reassurance ... , and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
responsibility and integrity. - Would you ever feel able to trust someone who had lied? For me it would ... on their CV might not excel in an environment that places enormous value on building trusting relationships ...
Why it's time for adland to put its weight behind the AA
17 May 2012
for advertising-driven growth. An industry that has earned the confidence and trust of the society it serves ...
Sands and Standard eye glory in Olympics year
17 May 2012
to more than 700,000 and trusting entirely on advertising revenues. As a result, what was previously a ...
Do agencies require a creative code?
17 May 2012
cultural values and mutual respect," he says. "So the idea of one where nobody trusts anyone is oxymoronic ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Prince's Trust is launching a campaign fronted by leading UK entrepreneurs aimed at inspiring...in the current economic climate to visit a dedicated part of the Prince's Trust s website to access advice ... will go to further helping the charity s cause. Martina Milburn, chief executive of The Prince s Trust ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around the health impact of its burgers. After a wholesale revamp of its restaurants and menu options, as well ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
