FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
raising funds for Aids charities. In the UK, youth travel specialists, STA Travel and The Terrence Higgins Trust (THT) joined forces in January this year, to launch a new safer sex campaign ...



