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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

they align with the 'brand promise', which is about 'trust, innovation, scrutiny and privacy', she says. 'Not ...

The Economist develops ad network Ideas People

than 60 websites trusted by The Economist readers, but which do not use cookies to target specific...they liked and trusted, acting on the insight that their common trait was curiosity. According to its ...

Shopping for brands

. Which brands could knock the iPhone off its perch? Brands people trust with a vast, loyal user group ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around the health impact of its burgers. After a wholesale revamp of its restaurants and menu options, as well ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

for bigger solutions than politicians or companies - where trust is equally low - can provide ... digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ... of the Kilimanjaro Blind Trust. 'You have to get your oxygen from doing these other things, otherwise where do your ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

the trust you have in your operator and we believe we have the trust of our customers. In terms of confidence, it s an evolutionary step and customers will do NFC with brands they trust. NFC is in its ... real force in UK retail? The gods that need to align are customer confidence and trust, technology ...

Editor's Comment: Brands face a tough social-media choice

contactless payment, is having a difficult birth. The gods that must align for NFC are consumer trust ...

Unilever tops 2012 Marketing Society Awards nominations

-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

The National Trust turns to Facebook for Great British Day Out

The National Trust is launching a campaign that encourages Facebook users to design a 'Great...It has launched a Facebook app, created by e3, which enables users to select a National Trust ... to be judged by the National Trust, and the winner will have their day out made a reality. The National Trust is promoting the competition with Sponsored Story ads on Facebook, to encourage users to share ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.