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The Economist develops ad network Ideas People

than 60 websites trusted by The Economist readers, but which do not use cookies to target specific...they liked and trusted, acting on the insight that their common trait was curiosity. According to its ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

But how, when and where should advertisers be cool? Of course, there is a book/website called Coolbrands that claims to know the hip from the not. It all depends on whether you trust the judgement of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...

Unilever tops 2012 Marketing Society Awards nominations

-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

National Trust calls review of DM account

The National Trust is reviewing its direct marketing account as it looks to consolidate its...Agency Insight is handling the review. Meetings will take place with selected agencies in the coming weeks, with an appointment in June. MBA currently works on customer acquisition programmes for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ...

Third of top 50 websites automatically share user data with third parties

The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did ... privacy seal is trusted by "millions of consumers worldwide as a sign of responsible privacy practices ...

O2 launches review ahead of customer experience revamp

, clear and trusted" brand as it expands its business beyond telecoms services into other areas ...

We'll Call You - EDF Energy

qualifies for it. Mktg: That's good news. But how does my mum know she can trust EDF? They have been ...

EDF agrees £3.5m customer payback for breaking sales rules

step forward and demonstrates a commitment by EDF Energy towards re-establishing consumer trust which ...

Love Home Swap to ramp up marketing and partner with Mumsnet

in a bid to boost trust and awareness, as well as striking a partnership with Mumsnet....to develop trust around the brand through the upcoming marketing activity, building awareness through its ... created a "trust centre" that allows consumers to find out more about peoples' properties and identify the "most trusted" members through a star-badge rating system. This means consumers can now search ...

More data leaks while Europe cracks down on wrongdoers

Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out. Trust built by the mobile network was tainted with suspicion yesterday when ... . Mobile numbers were only supposed to be sent to O2 s "trusted partners" but for two weeks had been going ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.