18 May 2012
| by Daniel Farey-Jones
than 60 websites trusted by The Economist readers, but which do not use cookies to target specific...they liked and trusted, acting on the insight that their common trait was curiosity.
According to its ...
17 May 2012
| by Simon S Kershaw
But how, when and where should advertisers be cool? Of course, there is a book/website called Coolbrands that claims to know the hip from the not. It all depends on whether you trust the judgement of their panel of style-leaders and opinion-formers.
A better barometer might be that great live, continuing ...
01 May 2012
| by Kim Benjamin
-related marketing
Asda Breast Cancer Care Breast Cancer Campaign
Bloomberg Roundhouse Trust
Jaguar ...
26 Apr 2012
| by Sara Kimberley
The National Trust is reviewing its direct marketing account as it looks to consolidate its...Agency Insight is handling the review. Meetings will take place with selected agencies in the coming weeks, with an appointment in June.
MBA currently works on customer acquisition programmes for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ...
18 Apr 2012
| by Daniel Farey-Jones
The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian.
It did ...
privacy seal is trusted by "millions of consumers worldwide as a sign of responsible privacy practices ...
21 Mar 2012
| by Matthew Chapman
, clear and trusted" brand as it expands its business beyond telecoms services into other areas ...
20 Mar 2012
qualifies for it.
Mktg: That's good news. But how does my mum know she can trust EDF? They have been ...
09 Mar 2012
| by Matthew Chapman
step forward and demonstrates a commitment by EDF Energy towards re-establishing consumer trust which ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
in a bid to boost trust and awareness, as well as striking a partnership with Mumsnet....to develop trust around the brand through the upcoming marketing activity, building awareness through its ...
created a "trust centre" that allows consumers to find out more about peoples' properties and identify the "most trusted" members through a star-badge rating system.
This means consumers can now search ...
26 Jan 2012
| by Daniel Farey-Jones
Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out.
Trust built by the mobile network was tainted with suspicion yesterday when ...
.
Mobile numbers were only supposed to be sent to O2 s "trusted partners" but for two weeks had been going ...