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Judge and Jury: Smoke got in BAT’s eyes when it came to tobacco truths - BAT Industries should give up trying to follow the old tobacco industry line, says Michael Craven, managing director of Market Access

in accepting that smoking is addictive and can cause cancer threw the industry into turmoil. BAT Industries...The US tobacco company, Liggett s announcement that they had joined the rest of the world in accepting that smoking is addictive and can cause cancer threw the industry into turmoil. BAT Industries ... that cigarettes are not addictive and that links with cancer have not been conclusively proved. Tobacco ...

CAMPAIGNS: FASHION; Karan’s party makes the A list

. It was also a chance to raise money for the Gilda s Club (the cancer charity imported from the States by a Sunday Times fashion journalist who persuaded Donna Karan to support it) and Marie Curie Cancer Care ...

PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James

cancer, mental health, epilepsy, where the education need is high and the benefits of authoritative ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.