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DIRECT BRIEFS: The FA is backing cancer awareness campaign

The Football Association is backing a new campaign to raise awareness among men of testicular cancer. Created by Red Cell, the campaign will last until the end of the football season, and consists ... 'Keep your eye on the ball', and aim to encourage men to check regularly for signs of testicular ...

Cancer Research UK to focus on mouth cancer

LONDON - Cancer Research UK is to embark on a £300,000 campaign to raise awareness of the risks...The Department of Health-funded activity, which will target dentists and the public through a series of direct initiatives, will launch during Mouth Cancer Awareness Week. The work is intended to build on the success of the SunSmart skin cancer campaign, which the charity has been running for three ...

Agencies line up for Macmillan Cancer

Macmillan Cancer Support, the UK charity that aims to improve the lives of people living...campaign, created by Rufus Leonard, which aimed to raise awareness of how cancer can affect a person's sex ... Robertson. Another high-profile campaign featured a real-life case study, following the breast cancer ...

Direct: Cancer charity in 'detection' drive

Manchester cancer charity Christie's is running a direct-response campaign to raise awareness about...The campaign, created by McCann Erickson Communications House, uses the strapline 'Don't be a cancer chancer'. Press ads, posters, door-drops and ambient media highlights symptoms that could be early signs of cancer. The work includes Christie's-branded toilet paper printed with the message 'If you ...

Cancer Research focuses on progress for Christmas

LONDON - Cancer Research UK is highlighting progress in treating children suffering from cancer...The mailer targets 350,000 people who have previously responded to Cancer Research appeals. It tells stories of young cancer survivors who have been awarded the Cancer Research's Little Star award ... . The cover letter also contains information on progress in treating children's cancer. The statistic ...

DIRECT: Cancer charity in donation DM

The Cancer Research Campaign (CRC) is unveiling an interactive marketing campaign for donations ... -in-three people are at risk of getting cancer at some point in their lives. The direct mail pack features a case study of a woman with her child remembering her own mother, who died of cancer ...

Direct choice: Macmillan Cancer Support

It sits there, forlorn, generally dog-eared and hoping to attract a conscience with a few coppers. A functional collection point with little appeal. Not any more. This piece for Macmillan Cancer ... the box about Charlie and how he could not play football because of cancer - and then he got better ...

Breast Cancer Campaign calls UK advertising review

LONDON - Breast Cancer Campaign, the UK breast cancer research charity, is looking for an agency...to oversee all of its marketing communications. Breast Cancer Campaign has held initial meetings with a ... . The charity is said to want to launch an ad campaign that helps differentiate it from the other breast cancer charities, which include Breakthrough Breast Cancer and Action Breast Cancer. The Good Agency recently ...

Direct News: Charity to focus on mouth cancer

Cancer Research UK is to embark on a £300,000 campaign to raise awareness of the risks and symptoms...The Department of Health-funded (DoH) activity, which will target dentists and the public through a series of direct initiatives, will launch during Mouth Cancer Awareness Week (13-19 November). The work is intended to build on the success of the SunSmart skin cancer campaign, which the charity has ...

Breakthrough Breast Cancer leads campaign with DRTV ad

TV commercial for Breakthrough Breast Cancer, the UK charity committed to fighting breast cancer...to target women over the age of 40 who are most at risk of breast cancer. The objective of the campaign is to help the charity differentiate itself from other breast cancer charities and generate recruitment in a ... in the lives of women with breast cancer. All the women featured in the ad have or have had breast cancer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.