CoppaFeel! 'hello boobs 3D campaign' by Archibald Ingall Stretton
06 Dec 2011
The next phase of the "hello boobs" campaign from the youth breast cancer charity CoppaFeel! has
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MCAC 'Rhian touches herself' by JWT London
21 Sep 2011
The glamour model Rhian Sugden is fronting an ad for Male Cancer Awareness Campaign....Created by JWT London, the online ad shows the model feeling her body. She finds a pair of testicles in her knickers and checks them for signs of cancer. The ad, hosted on YouTube and at www.touchingmyself.org, was written and art ?directed by Kevin Masters and Miles Bingham, and directed by Rankin at Rankin Film. ...
Cancer Research UK 'plain packaging' by AMV BBDO
27 Apr 2012
AMV BBDO has launched a TV spot for Cancer Research promoting a new report from the charity
Skcin 'Sunny3' by McCann London
17 Aug 2011
The Karen Clifford Skin Cancer Charity has launched a hoax campaign to highlight the dangers...-mailed with information about skin cancer. ...
Cancer Research UK 'new balls please' by Rainey Kelly Campbell Roalfe/Y&R
30 Jun 2011
Cancer Research UK is running a tongue-in-cheek press ad by Rainey Kelly Campbell Roalfe...The ad takes a lighthearted approach and aims to prevent men ever needing to ask for "new balls please" by encouraging them to be aware of symptoms of testicular cancer. The ad says testicular cancer is "over 95% curable" and instructs men to "Know your body and get any unusual changed checked out ...
Cancer Research 'couples' by AMV BBDO
20 Jul 2011
Cancer Research UK has launched an emotive advertising campaign that asks supporters to pledge £2 a...The ad, by AMV BBDO, features mothers, daughters and husbands talking about their loved ones' lives with cancer. It closes with a shot of one woman sitting alone on a sofa, having lost someone close to her to cancer. The TV spot will be supported by tactical radio and targeted digital activity ...
Breakthrough Breast Cancer 'fashion targets breast cancer' by CMW
31 Mar 2010
Breast Cancer through a series of images shot by photographer Mario Testino.
Breast Cancer Campaign calls UK advertising review
29 Apr 2010 | by Matt Williams
LONDON - Breast Cancer Campaign, the UK breast cancer research charity, is looking for an agency...to oversee all of its marketing communications. Breast Cancer Campaign has held initial meetings with a ... . The charity is said to want to launch an ad campaign that helps differentiate it from the other breast cancer charities, which include Breakthrough Breast Cancer and Action Breast Cancer. The Good Agency recently ...
Meteorite wins Breakthrough Breast Cancer creative brief
26 Aug 2010 | by Sara Kimberley
Breakthrough Breast Cancer has appointed Meteorite to handle its advertising account....for the charity's digital, outdoor, press and ambient activity, which will focus initially on Breast Cancer Awareness month in October. Breakthrough Breast Cancer's most recent activity, created by CMW, used ... , Fashion Targets Breast Cancer 2010. The campaign, which featured the strapline "Wear your support ...
Agencies line up for Breast Cancer Care account
08 Jul 2010 | by Campaign staff
Breast Cancer Care is on the hunt for an agency to handle an integrated advertising project....advertising roster this year. Breast Cancer Care works with agencies on a non-retained basis. In September ... encourages the public to get involved with events that raise money for and boost awareness of breast cancer ... . The majority of Breast Cancer Care's marketing activity comes in the form of partnership marketing, as it looks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
