BRANDING: King of Shaves extends skincare range
10 Apr 2003 | by Ben Bold
into the US. The brand, owned by KMI, has also linked with male cancer charity Everyman to raise awareness of prostate and testicular cancer. ...
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CAMPAIGN: Charity PR - BigD Nuts PR tackles male cancer issue
25 Jul 2003 | by Jessica Nesbitt
says Nuts to Testicular Cancer Timescale: June 2003 - ongoing Budget: Less than 50,000...' to prevent testicular cancer, and used a catch phrase 'Say nuts to cancer'. The PR team targeted national ... with the Institute of Cancer Research would be mutually beneficial. Objectives To raise the profile of BigD Nuts and to increase awareness of male cancer among 18- to 35-year-olds. To raise funds for the disease through ...
NEWS: GPC puts the PR spotlight on cancer and asthma
20 Sep 1996 | by LEXIE GODDARD
The World Cancer Research Fund is launching a pan-European PR and lobbying campaign to promote its...The World Cancer Research Fund is launching a pan-European PR and lobbying campaign to promote its findings on the link between diet and cancer. The charity has hired the public affairs ... the programme. The fund, part of the American Cancer Research Institute, has briefed GPC to target ...
GSK holds agency talks for cancer vaccine work
02 Jun 2005 | by Ben Carter
of the proposed launch of its breakthrough cervical cancer vaccine, Cervarix....on cervical cancer, intended to drive patients to request help from their GP, who can prescribe the drug ...
Avon drafts in support for breast cancer fundraiser
17 Jun 2005 | by Sarah Robertson
Avon Cosmetics is stepping up its annual breast cancer awareness cause-related marketing programme...Avon has raised funds for research charity Breakthrough Breast Cancer for the past 13 years, it is also tying up with rival charity Breast Cancer Care this year for the first time. Avon has asked ... , and health and fitness titles. 'We want to raise money until a cure for breast cancer is found,' said Avon ...
COI seeks agency for cervical cancer vaccine task
25 Oct 2007 | by Matthew Warren
the government’s plan to vaccinate teenage girls against cervical cancer....this year. The injection protects against the viruses responsible for the majority of cervical cancer ... to consistent information and the level of detail of their choosing. Cervical cancer is the second most common cancer in women worldwide, with over 2,700 new cases diagnosed in the UK annually. The DoH believes ...
Print ad for "cancer cure" herbal tea axed
25 Mar 2009 | by Hadassah Nymark
including cancer has been axed by the Advertising Standards Authority....Tea. The ASA felt that the ad s claim to "help you fight cancer heart disease diabetes plus much ...
At a Glance: Roche's cancer drugs hit nationalheadlines
19 Aug 2005
equivalent, has already recommended Xeloda as a treatment for early bowel cancer. Do we hear 'postcode ... , although it admits it is trying to tune in to topical media concerns, such as the funding of cancer treatment. Not for the first time, either: news of Kylie Minogue's breast cancer earlier this year ...
Campaign warns of no such thing as lung cancer light
23 Sep 2003 | by Josh Brooks,
Funded by the Department of Health, the Cancer Research UK "Death Repackaged" campaign features a ... fangs bared. Cancer Research UK hopes that its scary animals will convince smokers that marketing ... . Professor Gerard Hastings, director of the Cancer Research UK Centre for Tobacco Control Research ...
Vanish creates world's biggest bra for breast cancer awareness
28 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
the profile of Breast Cancer Awareness Month....are doing a vital job in raising funds for research and keeping breast cancer high profile. "The Vanish and Breast Cancer Campaign record breaking bra is a fitting focal point for this year's fundraising activities." 'Wear it Pink' raised 2.5m for breast cancer last year by getting thousands of people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
