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View from the top: John CAUDWELL

of testicular cancer for the Everyman charity. But although I enjoy PR and TV work, I ve always decided ... their first 1m worth of phones in one year 1994 Is diagnosed with testicular cancer 1987 Buys his first ...

OgilvyOne triumphs at Campaign Direct for Cancer Research

LONDON - OgilvyOne's Cancer Research UK 'still here' campaign picked up the gold award for Best...As well as scooping the top prize, the campaign also won silvers for Best Use of Outdoor, Best Use of Press and Best Use of Broadcast. The fundraising campaign featured stories of real people who survived cancer thanks to charity-funded research. "Bench" won top honours. Harrison Troughton Wunderman ...

DIRECT BRIEFS: Cancer Research UK and Lloyds TSB team up for ad

Cancer Research UK and Lloyds TSB have teamed up for a fundraising TV ad encouraging consumers to take currency left over from visits to Europe to any Lloyds TSB branch for donation to Cancer Research. WWAV Rapp Collins, which handles advertising for both clients, secured 100,000 worth of free ...

DIRECTWATCH: Bristol & West links to charity

Bristol s charity Cancer & Leukaemia in Children (CLIC)....Bristol s charity Cancer The link should provide CLIC with significant guaranteed income for its valuable work. We are very proud to be able to help in this way. Bristol & West, which has 132 branches and specialises in mortgages, savings and investments, spends more than pounds 4m ...

RSA runs charity panto-horse race

RSA has teamed up with the Breast Cancer Campaign charity for a one-off fundraising event...Pantomime Horse Derby takes place on 30 July. RSA hopes it will help Breast Cancer Campaign fund research into the development of breast cancer. Clare Salmon, RSA group strategy, marketing and customer director, and a trustee of the charity, said: 'RSA is delighted to support Breast Cancer Campaign in this way. The event ...

Charities fight Government plans to reform benefits system

Macmillan Cancer Support has vowed to step up efforts to lobby the Government against plans...The charity brought together an unprecedented alliance of 30 cancer charities to challenge ... with cancer worse off. The alliance is being led by Macmillan s comms unit, which gained the front page ... . The impact of the Welfare Reform Bill on cancer patients is hugely worrying and is something Macmillan ...

Richard Duvall, co-founder of Egg and Zopa, dies

LONDON - Richard Duvall, co-founder and CEO of Zopa and co-creator of Egg, has died of cancer...Duvall passed away peacefully earlier this week with his family by his side, after a short battle with cancer. He leaves behind a rich legacy in terms of the major impact he has had on the world ... 's family have asked for donations to be made to Pancreatic Cancer UK . Prior to setting up Egg, Duvall ...

ANALYSIS: BiTC honours ethical initiatives

Co-op Bank's bomb disposal campaign and SuperValu's mobile cancer units win cause-related marketing...Tick' re-accreditation for 2003, as has Woolworths Kids First, a finalist in 2001. Mobile cancer ... Action Cancer's Mobile Detection Unit. The aim of this three-year partnership is to promote awareness and early detection of breast and cervical cancer in geographical areas where uptake of screening services ...

Marie Curie 'great daffodil appeal' by DLKW

Marie Curie Cancer Care has launched a campaign to recruit charity collectors in the run up to its

Nationwide win

Effective Use of Sponsorship for its three-year relationship with Cancer Relief Macmillan fund. To date...Nationwide has won the 1996 Sponsorship Continuity Award at the Hollis Awards for the Most Effective Use of Sponsorship for its three-year relationship with Cancer Relief Macmillan fund. To date it has raised pounds 1.5m. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.