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GHD links with Breakthrough Breast Cancer

exclusive lip glosses, in support of Breakthrough Breast Cancer....The campaign will include POS, salon mailings, outdoor, along with online and salon advertising designed by TBWA\Manchester, all featuring photography by fashion photographer Tim Bret- Day. The straighteners go on sale in September and for every pair sold, GHD will donate 10 to the cancer charity. GHD ...

EIS wins cancer treatment work

Genetronics Biomedical, a US-based drugs company which is developing a cancer treatment, has...Genetronics Biomedical, a US-based drugs company which is developing a cancer treatment, has appointed European Investor Services (EIS) to handle pan-European investor and media relations. Genetronics, listed on the Canadian stock exchange but based in San Diego, is conducting clinical trials ...

Asos backs Cancer Research sunburn initiative

Asos, the online fashion retailer, Bauer Media and Cancer Research have teamed up to launch a...The campaign, called Sun Smart, kicks off this week. It was arranged by MediaCom, Cancer Research ... , SunSmart campaign manager at Cancer Research UK, said: "Sunburn is a sign that skin cells have been damaged and increases the risk of malignant melanoma, the most serious type of skin cancer, in later ...

OgilvyOne triumphs at Campaign Direct for Cancer Research

LONDON - OgilvyOne's Cancer Research UK 'still here' campaign picked up the gold award for Best...As well as scooping the top prize, the campaign also won silvers for Best Use of Outdoor, Best Use of Press and Best Use of Broadcast. The fundraising campaign featured stories of real people who survived cancer thanks to charity-funded research. "Bench" won top honours. Harrison Troughton Wunderman ...

COI seeks agency for cervical cancer vaccine task

the government’s plan to vaccinate teenage girls against cervical cancer....this year. The injection protects against the viruses responsible for the majority of cervical cancer ... to consistent information and the level of detail of their choosing. Cervical cancer is the second most common cancer in women worldwide, with over 2,700 new cases diagnosed in the UK annually. The DoH believes ...

Sony Ericsson launches pink handset for breast cancer charity

sponsorship of Breast Cancer Care....people understand the risks of breast cancer. The company, which will donate 5 from every pink handset sold to Breast Cancer Care, will also hand out pink ribbon pin badges with every phone. Murray Lindo, director of fundraising at Breast Cancer Care, said someone is diagnosed with breast cancer every 11 ...

CPR offers new PR therapy for anti-cancer treatments

for its portfolio of anti-cancer products....Pharmaceutical giant Bristol-Myers Squibb has handed Complete Pharma PR the pan-European business for its portfolio of anti-cancer products. CPR won the six-figure account following a ... . Shire Hall took over the account for the Caring About Women Against Cancer campaign from B ...

NEWS: H&K win cancer pain drug deal

drug for cancer sufferers. The agency pitched against Countrywide Communications three weeks ago...Hill and Knowlton s healthcare division has landed a six-figure account to promote a pain relief drug for cancer sufferers. The agency pitched against Countrywide Communications three weeks ago for the business. Durogesic, a skin patch treatment for chronic cancer pain, was launched by Janssen ...

Judge and Jury: Why these cancer stories cause more harm than good

Stories of the success of the drug tamoxifen in treating breast cancer are another example...Stories of the success of the drug tamoxifen in treating breast cancer are another example ... cancer trial because it was thought to be unethical not to offer the drug to women taking a placebo ... press conference was held at the National Cancer Institute with simultaneous live transmission ...

Soap magazine launches online auction for Cancer Research UK

from winning bids donated to Cancer Research UK. Other items up for grabs include the waistcoat worn ... campaign. Cancer Research UK will be promoting the auction on its website. Greg Oldfield, corporate fundraising manager for Cancer Research UK, said: "We are thrilled to be benefiting from this very exciting ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.