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OgilvyOne triumphs at Campaign Direct for Cancer Research

LONDON - OgilvyOne's Cancer Research UK 'still here' campaign picked up the gold award for Best...As well as scooping the top prize, the campaign also won silvers for Best Use of Outdoor, Best Use of Press and Best Use of Broadcast. The fundraising campaign featured stories of real people who survived cancer thanks to charity-funded research. "Bench" won top honours. Harrison Troughton Wunderman ...

Private View: Leon Jaume and Andy Nairn

Featuring work from Cancer Research, The Elton John Aids Foundation, Weetabix, Honda, Vo5 and Sony.... No-one wants to belittle efforts to raise money for Cancer Research UK, but these stories of human ... , for Cancer Research UK and the Elton John Aids Foundation. They're both great causes but, then, so are all the 160,000 registered charities in the UK. Cancer Research makes a strong competitive pitch by weaving ...

The Work: New Campaigns - The World

: National newspapers, magazines THE LOWDOWN Cancer cells are transformed into works of art in a national campaign by one of South America's leading cancer hospitals. Del Campo Nazca Saatchi & Saatchi ... major cancer treatment centre. Its aim is to encourage people to look at cancer in a different way ...

The Work: New Campaigns - UK

and finally arriving at the destination in week three. MARIE CURIE CANCER CARE - BRAND CAMPAIGN Project: Brand campaign Client: Chris Dainty, director of public relations and marketing, Marie Curie Cancer Care Brief: Raise awareness of the fact that Marie Curie Cancer Care gives terminal cancer patients ...

Traditional ad agencies take the lead in Direct Lions category

Lifeboat Institution. The "computer tan" spoof for Skcin, the Karen Clifford Skin Cancer Charity ...

The Work: Private View

Curie Cancer Care (5). I'm not a big fan of these press ads. Surely, for the ads to make proper sense, the headline on the plaque should read: "Joan Parkes, skin cancer patient, 'died' here." Not "lived" here. But ... of it, to be honest. Do Renaults have a habit of leaking? The Marie Curie Cancer Care (5) posters: I ...

Pitch Update

to develop the character, rather than get rid of him completely. The 10 million Macmillan Cancer Support ... to achieve its new mission to "reach and improve the lives of everyone affected by cancer and inspire ...

Chrysler embarks on marketing push in US churches

$5 for every test drive to the University of Pennsylvania's Abramson Cancer Centre, a charity ...

Market Research League Table 2009

business questions,' says Cadbury's senior insight manager, Majella Gunn. Prostate Cancer Awareness Month The Prostate Cancer Charity asked i to i research to measure the effectiveness of its first Prostate Cancer Awareness Month, which took place in March. Before the campaign, online research ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.