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MEDIA: GQ ACTIVE: AN EXPERT’S VIEW

of the contents (while wearing Lauren swimwear, controlling my breathing and checking for testicular cancer) I ...

CMW lands breast cancer fashion task

Breakthrough Breast Cancer has appointed CMW to handle advertising for its 2010 Fashion Targets...celebrities including Sarah Ferguson and Jade Jagger. Fashion Targets Breast Cancer was first launched ... of breast cancer. The campaign was designed to raise money from Breakthrough Breast Cancer T-shirts, which ...

Asos backs Cancer Research sunburn initiative

Asos, the online fashion retailer, Bauer Media and Cancer Research have teamed up to launch a...The campaign, called Sun Smart, kicks off this week. It was arranged by MediaCom, Cancer Research ... , SunSmart campaign manager at Cancer Research UK, said: "Sunburn is a sign that skin cells have been damaged and increases the risk of malignant melanoma, the most serious type of skin cancer, in later ...

Breakthrough Breast Cancer links with retailers to launch branded clothing

LONDON - Breakthrough Breast Cancer is revamping its annual fundraising and awareness campaign...\. The charity is also launching its first interactive digital campaign, for the Fashion Targets Breast Cancer ...

Gap founder Donald Fisher dies after cancer battle

following a long battle with cancer.

News brief: Hallmark Cards to tie up with Beaverbrooks

Cure' campaign benefiting the Breast Cancer Campaign and Action Breast Cancer charities. The firms

Retail news brief: Ted Baker designs for Appeal

Ted Baker has designed men's and women's T-shirt for Marie Curie Cancer Care's March Daffodil

Retail News brief: Boots links with Swarovski

Boots has linked with jeweller Swarovski to create a 'pink ribbon' brooch to support Breast Cancer

Branding News brief: Wolsey marks its 250th anniversary

, will raise funds for research into male cancers, and will feature the logo of the charity Everyman.

Focus on ... Playtex Moonwalk

Walk the Walk, the charity behind the event, has raised more than £27m for breast cancer research and cancer care to date. - About 15,000 women and men wear decorated bras to power-walk the London Marathon course at night. - Walk the Walk's goal this year is to break the £35m mark. - Celebrities taking ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.