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The Lancet slates charities in Change4Life anti-obesity drive

The three-year anti-obesity drive, which launched on 3 January, includes TV ads, billboards and posters and is aimed at families with children under 12 years old. It is intended to reduce the proportion of overweight children by 2020. However, the journal condemns charities including Cancer Research UK ...

Charities club together to hire ad agency

The British Heart Foundation, Cancer Research UK and Diabetes UK are working together on a joint ... between obesity and heart disease, cancer and Type 2 diabetes. The target audience of the ads will parents ... the understanding of the link between obesity and cancer. ...

Market Research League Table 2009

business questions,' says Cadbury's senior insight manager, Majella Gunn. Prostate Cancer Awareness Month The Prostate Cancer Charity asked i to i research to measure the effectiveness of its first Prostate Cancer Awareness Month, which took place in March. Before the campaign, online research ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Helen Edwards on Branding: The third way

Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

this time. He also took home three of the 13 Silvers for work for Prostap prostate cancer treatment ("Great ... Prostrap, a prostrate cancer treatment drug can extend a mans life expectancy. The shot highlights a man ...

Power 100: 100 to 50

- should the company buy the latter from Richard Desmond. 69: NATASHA HILL - CANCER RESEARCH UK Hill has pioneered a new approach to advertising at Cancer Research UK, using real cancer patients ...

Power 100 Marketers of 2009: 1-50

of The Marketing Society and a trustee of Breast Cancer Campaign. 21. Phil Thomas, Reckitt Benckiser Thomas ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.