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The Committee of Advertising Practice (CAP) has updated the rules on e-mail marketing...The Advertising Standards Authority (ASA) has produced new guidelines to help UK consumers reduce ... the CAP Code). The CAP Code is the rulebook used by the Advertising Standards Authority; it now states ... within the EU we can refer these to our sister organisations of the European Advertising Standards ...
The Advertising Standards Authority has hired two new members to serve on its advertising council...Elizabeth Fagan, the group media director for DSG International, the owner of the Dixons Group retail chain, will join the council as an advertising industry member. Fagan joined Dixons Group in 1996 as the group advertising director and has worked in a number of positions before being appointed to her current ...
The Advertising Standards Authority has appointed a new policy advisor, Lynsay Taffe. Taffe
The Advertising Standards Authority has upheld complaints that Royal & Sun Alliance's "Where's Lucky?" campaign, developed by Ogilvy & Mather, could undermine genuine attempts to find lost pets. The ASA has told R&SA not to repeat the strategy after receiving 15 complaints about the ads for its ...
as such a nerd,' says the director-general of the Advertising Standards Authority (ASA) with a laugh, as he...is evident. An internationalist, and an executive member of the European Advertising Standards Alliance, he ... than the deterioration of standards in advertising. The vast majority of advertisers comply ... and procedures involved in regulating advertising, it becomes obvious that the body needs to be led by someone ...
LONDON - Which?, the consumer lobby group, has called for the Advertising Standards Authority...that are breach of the Codes. Not only is it extremely costly for advertisers to have to pull their ads ...
LONDON - A TV ad for 118 118 has been banned by the Advertising Standards Authority....costs a standard network charge. 1st responses cost 60p. All subsequent responses that day are free'. Several viewers complained that the ad was ambiguous and the Advertising Standards Authority questioned whether the use of the word free was misleading. It concluded that the advertising did indeed breach ...
Excuse me, but can you please explain why the advertising business needs not one, but two.... But, you may think, there is only one regulatory system: the Advertising Standards Authority (ASA ... last year taking over radio ads from the BACC. The Advertising Standards Authority rules ... Excuse me, but can you please explain why the advertising business needs not one, but two ...
The Consumers Association (CA) last week turned its guns on the Advertising Standards Authority...The Consumers Association (CA) last week turned its guns on the Advertising Standards Authority ... . In its report on the self-regulation of advertising, the CA calls for a number of changes to the way the monitoring of print and press advertising is carried out. It proposes giving the ASA the power ...
Before the Advertising Standards Authority (ASA) was founded 40 years ago, advertisers could make...Commission (ITC) regulates television advertising, the Radio Authority does radio, and we do everything else ... -regulatory frameworks in the world, UK advertisers have to be a lot more careful about what they say. The ASA's mantra ... for advertising to be responsible and inoffensive. Christopher Graham, director-general of the ASA, says ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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