Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...
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Panasonic launches digital face-painting app for Olympics
01 Jun 2012 | by Sarah Shearman
. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may review its advertising...In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank is keeping a close eye on customer reaction to its advertising on Facebook. He said: "We worry about stuff that happens which is outside of our control. "There is a lot of chatter about Facebook s privacy policy. We ...
CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
in this column, most advertising for films is as dull and predictable as, well, anything starring Jennifer ... and, would you believe it, wit. All brands dream of their customers doing their advertising ... the creepy interview with synthetic person David . And then, for the first time ever, an advertiser has ...
Adap.tv launches third-party video apps hub
31 May 2012 | by Daniel Farey-Jones
the complexities of the video ad landscape, the promise of TV and video advertising cannot be fulfilled by one ...
Steve Atkinson joins mobile network AdMaxim
31 May 2012 | by Maisie McCabe
back mobile advertising spend. "We deliberately set out to create a mobile platform that can offer ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
. Connect - the opportunity to use data to create truly relevant and targeted messages and advertising ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
-sized businesses after both launched education and free advertising initiatives....advice required to build and maintain a Facebook page, and advertise effectively on the platform ... London Evening Standard Business networking event, Tony Wang, general manger for Twitter UK , said ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ...
EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
has bespoke in-app branding and video, along with ownership of all advertising, which clicks through to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ... . People also want more information about advertising online, because, to-date we have not done a good ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
