Honda picks Bottle PR ahead of Civic launch
01 Jun 2012 | by John Owens
advertising the personality that makes Honda a fun, energetic and creative brand, not a corporate one. ...
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Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising...Advertising Joint , the agency start-up being launched by Richard Exon and Damon Collins ... , the former managing director of the Radio Advertising Bureau and director of customer relationship marketing ... . ( Media Week ) Andrew Mercer , former advertising director of the Radio Times, has joined Scout Media ...
Octopus Group's Sciplino calls for fightback against reverse auctions
31 May 2012 | by Matt Cartmell
disciplines such as advertising and marketing charge huge amounts. We should be strong and not back down ...
Media Bitch's Diary 31 May
31 May 2012 | by Media Bitch
of Initiative and David Emin , director of advertising at Mirror Group Newspapers, Bitch hears. They decided ...
SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...
Karmarama lands Time Out business
31 May 2012 | by Anne Cassidy
Time Out has appointed Karmarama to handle its advertising after a pitch.
Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
standard media buy. This can create tension with the different agencies and the client. There are now many ...
The history of advertising in quite a few objects: 32 Commodore J Walter Thompson
31 May 2012
for advertisers, he began hiring writers and artists for what is claimed to have been the first-ever agency ... advertising. JWT opened in London in 1899 and Thompson, an avid traveller, rarely returned from abroad without having captured an important account. "Any spot on earth where goods are to be sold by advertising ...
On the Campaign Couch ... with JB
31 May 2012 | by Jeremy Bullmore
: How To Create And Produce Effective TV Advertising. From then on, Harry McMahan was a consultant, a guru, a columnist for Advertising Age and a globe-trotting evangelist for the television medium ... advertisers and their agencies knew nothing about television as an advertising medium. We'd made a few cinema ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
