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Yorkie makes shift from 'not for girls' positioning with new TV ad

such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ... deliberate antidote to the "feminine silks and swirls and indulgent images of most confectionery advertising ...

Corona Extra embarks on heavyweight outdoor and digital drive

this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online advertising, Facebook activity and the launch of new Corona mobile apps. Darius Burrows, senior brand ...

Tesco 'Tesco Jubilee' by The Red Brick Road

The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...

Brand barometer: Foot Locker's latest viral campaign reviewed

among advertisers, by creating content that causes a discussion about its authenticity. This, of course ...

Pitch Update

to hit the sack. Bahlsen is expected to announce which agency has picked up its advertising account ...

Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

The reason I got into advertising was ... TM: I was good at art and went to college. I didn't want to be a ...

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

by an advertising idea. It celebrated child potential by showing talented children passing on their skills ...

Jesus hairdressing ad complaints dismissed

The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad

Phones4U horror spot tops 2011's most complained about ads

Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most...advertising". He said the campaign had been "extremely well received by a large audience who recognise ... as the UK's independent regulator of advertising, stressed it "does not play a numbers game when judging ... action from the watchdog. The most complained about ad to be found in breach of the advertising codes ...

Watchdog busts SuperCasino ad for glamorising gambling

SuperCasino, the online betting service, has been forced by the Advertising Standards Authority...flirting or sexual success. However, the Advertising Standards Authority (ASA) decided the meaningful ... the code on advertising gambling. It ruled the ad must not be shown again in its current form ... . "NetPlay TV takes its responsibilities as an advertiser extremely seriously and all promotional material ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.