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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

advertising and non-advertising stimuli. This may be the first study to look widely at a number of categories across the whole gamut of brand usage, editorial reading, word of mouth and advertising media ... Media Centre Across all categories, media advertising accounted for 54% of total encounters ...

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

Justin Sampson, the former managing director of the Radio Advertising Bureau and director

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

among advertisers, by creating content that causes a discussion about its authenticity. This, of course ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most...advertising". He said the campaign had been "extremely well received by a large audience who recognise ... as the UK's independent regulator of advertising, stressed it "does not play a numbers game when judging ... action from the watchdog. The most complained about ad to be found in breach of the advertising codes ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

for transient shoppers like Olympics tourists, would be to advertise directly in those areas where people ... a 'last chance to see' advertising boost to their campaigns directly in the space where shoppers ... . Recent Outdoor Media Centre research has found that out of home advertising has the ability to influence ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ... should be fully exploited to create a holistic advertising strategy. Marketers must be ready to use ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...

DMGT'S national and regional titles axe nearly 600 jobs

24 May 2012 | by John Reynolds

print advertising revenues and the cost of promotional activity across its digital business ... in the period, helped by growth in recruitment advertising. Overall, DMGT reported revenues on an adjusted ...

HP to cut 27,000 jobs in next two years

24 May 2012 | by Matthew Chapman

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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