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SapientNitro wins McLaren digital business

31 May 2012 | by Sara Kimberley

alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...

Karmarama lands Time Out business

31 May 2012 | by Anne Cassidy

Time Out has appointed Karmarama to handle its advertising after a pitch.

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

Justin Sampson, the former managing director of the Radio Advertising Bureau and director

Neil Jones joins Johnston Press as commercial chief

31 May 2012 | by Katherine Levy

publisher saw a pre-tax loss of 144 million last year, and advertising revenue fell 9 per cent year on year ... -up propositions for advertisers across print and digital, and overseeing all commercial revenues including ...

Old El Paso kicks off £25m global ad review

31 May 2012 | by Anne Cassidy

Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account...an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising ...

British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

to "recruit" around 750,000 young smokers each year. Tobacco advertising was banned in 2003, followed ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

31 May 2012 | by Katherine Levy

installed DVR feature that allows DISH subscribers to completely skip all advertising during most primetime ... , described the feature as "unlawful" and said: "DISH simply does not have the authority to tamper ... . In the worst-case scenario, advertisers that paid good bucks to appear in CBS, Fox and NBC shows may be put off ...

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

standard media buy. This can create tension with the different agencies and the client. There are now many ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

31 May 2012

for advertisers, he began hiring writers and artists for what is claimed to have been the first-ever agency ... advertising. JWT opened in London in 1899 and Thompson, an avid traveller, rarely returned from abroad without having captured an important account. "Any spot on earth where goods are to be sold by advertising ...

On the Campaign Couch ... with JB

31 May 2012 | by Jeremy Bullmore

: How To Create And Produce Effective TV Advertising. From then on, Harry McMahan was a consultant, a guru, a columnist for Advertising Age and a globe-trotting evangelist for the television medium ... advertisers and their agencies knew nothing about television as an advertising medium. We'd made a few cinema ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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