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Honda picks Bottle PR ahead of Civic launch

advertising the personality that makes Honda a fun, energetic and creative brand, not a corporate one. ...

Groupon readies to recruit agency for UK brief

recently been under investigation by the OFT over concerns about its pricing, advertising, refunds ...

Healthcare: On the agenda - NHS failing on diabetes care

The report's authors examined performance against Department of Health diabetes care standards set in 2001. The care standards state that people with diabetes should receive nine basic care processes each year ... A report from the National Audit Office has found the NHS is not providing recommended standards ...

Octopus Group's Sciplino calls for fightback against reverse auctions

disciplines such as advertising and marketing charge huge amounts. We should be strong and not back down ...

Anthony Hilton: Put comms first in pay negotiations

Hilton is City commentator on London's Evening Standard ...

Is the pitch process better in the ad industry?

process works in the world of advertising.

Andrew Sharkey exits Redleaf for Smithfield role

after an MBO from advertising agency Murray Hill. He subsequently worked as a partner and director ...

The real cost of pitching

are happening in the advertising (see James Murphy's comment box below), design and legal industries. But there is a perception that other sectors are better at valuing their ideas. For 20 years, advertising ... As in advertising, there are examples where PR agencies have been paid to take part in pitches, but this is still ...

How to cope in a crisis

as advertising content. Schmid's main message was to take a step back when dealing with social media: 'Fingers ...

Unity wins Outstanding PR Consultancy at CIPR awards

or Publication Sellafield, Nuclear Decommissioning Authority and Nuclear Management Partners - The Sellafield ...

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