30 May 2012
| by Helen Edwards, PPA Business columnist of the year
.
This is just advertising, of course, with an objective of impact rather than precision - but it should alert us ...
.
- David McCandless , the London-based author, data-journalist and information designer, whose work has ...
30 May 2012
| by Maisie McCabe
The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media partnerships.
UM London was appointed to the business without a pitch. There was no incumbent, as Tria ...
28 May 2012
| by Nick Batten
, including a major push into Europe, without compromising standards.
When Browett took the helm at Dixons ...
25 May 2012
| by John Reynolds
to work more closely with the UK basketball authorities. We have worked closely with them, but would like ...
22 May 2012
| by Daniel Farey-Jones
.8bn.
BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ...
79
Standard Chartered
10,064
-16%
13
80
Red Bull
9,984
8 ...
18 May 2012
| by Jo Boyd
to meet modern day standards.
How do brands build trust?
Marketers are operating in a more ...
18 May 2012
| by Hannah Crown
Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online.
In total, the campaign ...
17 May 2012
| by Suzy Bashford
as part of the standard due diligence process.
Social media has transformed this approach, however ...
17 May 2012
| by Anne Cassidy
18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...global ad account.
Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...
11 May 2012
| by Matt Chapman
. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...
Standard, used the strapline 'Ocado. Prices worth checking out'.
The attack on Tesco has come as Ocado ...