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Yorkie makes shift from 'not for girls' positioning with new TV ad

such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ... deliberate antidote to the "feminine silks and swirls and indulgent images of most confectionery advertising ...

Corona Extra embarks on heavyweight outdoor and digital drive

this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online advertising, Facebook activity and the launch of new Corona mobile apps. Darius Burrows, senior brand ...

The age of the interim marketer

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Jubilee spirit unites the nation

's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ...

Tesco 'Tesco Jubilee' by The Red Brick Road

The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...

Old El Paso kicks off £25m global ad review

Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account...an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising ...

'Suck our guts out' Frubes ad escapes ASA ban

TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards Authority (ASA) that the ad, and particularly the phrase, "Rip their heads off and suck their guts out", was inappropriate for children. In its defence, Yoplait argued that the Frubes brand had been advertised on TV ...

Richmond brand to air nude farmer ad

The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural village, while enjoying a Richmond Ham sandwich. The farmer proclaims the benefits of natural ingredients ...

Kellogg boss departs as food giant kicks off global rebrand

cereal brand, although it was later cleared by the Advertising Standards Authority. Kellogg recently ...

M&M characters test out 'British' costumes in Jubilee ad

, was recently named Cannes Lions Advertiser of the Year. Follow Sarah Shearman on Twitter @Shearmans ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.