Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
on by local councils. They are getting money for it, but frankly hard pressed local authorities need more ...
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most...advertising". He said the campaign had been "extremely well received by a large audience who recognise ... as the UK's independent regulator of advertising, stressed it "does not play a numbers game when judging ... action from the watchdog. The most complained about ad to be found in breach of the advertising codes ...
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
projects. This at a time when local authorities are slashing their archaeological services because of Government-imposed budget cuts. But what has all this got to do with advertising? As it turns out, quite ... in the tail, except to say that this simple ad packs a punch. It s true that the Greeks may be the authors ...
AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a
GPs reject plans to overhaul PR in NHS
24 May 2012 | by John Owens
back at the second hurdle by the NHS Commissioning Board Authority. The planned NHS Communications ... to take into account the increasing role of local authorities within health provision. Welcoming ... , rather than national.' A Commissioning Board Authority spokesman said efforts would now be made ...
Client view: Adopting a new approach
24 May 2012 | by Adam Hill
local authorities, other voluntary adoption agencies and adoptive parents. Barnardo's absence seems strange but Darbari is sanguine. 'Local authorities are the main adoption agencies and if you're looking at where things need to be improved then quite a lot would be at local authority level,' she says. 'We ...
Santander UK seeks to bring in lobbying help
23 May 2012 | by Matt Cartmell
, under a voluntary agreement with the Financial Services Authority. In January, Santander handed a ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
to inform the future strategy". Last year, Government advertising from its various departments commanded ... , as the Government now looks to harness advertising to stimulate economic growth in the UK. Martin Sorrell's WPP ... at time of writing. The Government's own figures show it spent 77m on advertising in the year ...
Government briefs PR consultants on post-COI world
22 May 2012 | by John Owens
their comms needs to the Maude-chaired Communications Delivery Board, which will have overall authority over ...
Government record on lobbying defended by Mark Harper
17 May 2012 | by John Owens
and APPC, provide a link between professional standards, ethics and industry structures of learning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
