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Immediate Media prepares for job cuts across sales and editorial

, who was promoted to the role of managing director of advertising at Immediate Media in December 2011 ...

ABC provide first verification certificates for online ad providers

verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ... by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ... of media and advertising, ISBA, said: "Safe placement of advertising online is vital for our members; which ...

Garmin signs six-figure deal with Sugar's Amscreen

with new maps four times a year, will be advertised on 2,200 BP, Esso and Total forecourts across ... of their technology also means that we can trial new advertising and communication ideas quickly and monitor ... biggest branches across the country. The screens will not carry any advertising, but Adam Eve ...

Panasonic launches digital face-painting app for Olympics

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Understanding the customer journey

advertising and non-advertising stimuli. This may be the first study to look widely at a number of categories across the whole gamut of brand usage, editorial reading, word of mouth and advertising media ... Media Centre Across all categories, media advertising accounted for 54% of total encounters ...

Fujifilm lifts digital spend by more than 40% to push into social

advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...

Think BR: Cookie monsters

particular website. They can also be used to target advertising based on a user s previous browser history ...

Media Bitch's Diary 31 May

of Initiative and David Emin , director of advertising at Mirror Group Newspapers, Bitch hears. They decided ...

HSBC group marketing boss issues Facebook privacy warning

HSBC group marketing director Chris Clark has warned that the brand may review its advertising...In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank is keeping a close eye on customer reaction to its advertising on Facebook. He said: "We worry about stuff that happens which is outside of our control. "There is a lot of chatter about Facebook s privacy policy. We ...

Empire launches iPad edition in U.S.

for advertisers. Bauer Media hopes the launch will help it tap into the growing number of iPad enthusiasts ... magazine had always set an "extremely high standard" in giving moviegoers an in-depth look behind ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.