01 Jun 2012
| by Nick Batten
, who was promoted to the role of managing director of advertising at Immediate Media in December 2011 ...
01 Jun 2012
| by Maisie McCabe
verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ...
by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ...
of media and advertising, ISBA, said: "Safe placement of advertising online is vital for our members; which ...
01 Jun 2012
| by Maisie McCabe
with new maps four times a year, will be advertised on 2,200 BP, Esso and Total forecourts across ...
of their technology also means that we can trial new advertising and communication ideas quickly and monitor ...
biggest branches across the country. The screens will not carry any advertising, but Adam Eve ...
01 Jun 2012
| by Sarah Shearman
.
It is promoting the app through Facebook advertising.
Panasonic rolled out a TV ad, created by Brave, last ...
01 Jun 2012
| by Outdoor Media Centre
advertising and non-advertising stimuli.
This may be the first study to look widely at a number of categories across the whole gamut of brand usage, editorial reading, word of mouth and advertising media ...
Media Centre
Across all categories, media advertising accounted for 54% of total encounters ...
01 Jun 2012
| by Sarah Shearman
advertise on TV later in the year.
Follow Sarah Shearman on Twitter @Shearmans
...
01 Jun 2012
| by Martin Greenbank
particular website. They can also be used to target advertising based on a user s previous browser history ...
31 May 2012
| by Media Bitch
of Initiative and David Emin , director of advertising at Mirror Group Newspapers, Bitch hears. They decided ...
31 May 2012
| by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may review its advertising...In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank is keeping a close eye on customer reaction to its advertising on Facebook.
He said: "We worry about stuff that happens which is outside of our control.
"There is a lot of chatter about Facebook s privacy policy. We ...
31 May 2012
| by Nick Batten
for advertisers.
Bauer Media hopes the launch will help it tap into the growing number of iPad enthusiasts ...
magazine had always set an "extremely high standard" in giving moviegoers an in-depth look behind ...