Groupon readies to recruit agency for UK brief
01 Jun 2012 | by Sara Luker
recently been under investigation by the OFT over concerns about its pricing, advertising, refunds ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...
Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...
Empire launches iPad edition in U.S.
31 May 2012 | by Nick Batten
for advertisers. Bauer Media hopes the launch will help it tap into the growing number of iPad enthusiasts ... magazine had always set an "extremely high standard" in giving moviegoers an in-depth look behind ...
Tria Beauty appoints UM London to £1m media account
30 May 2012 | by Maisie McCabe
The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media partnerships. UM London was appointed to the business without a pitch. There was no incumbent, as Tria ...
EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
has bespoke in-app branding and video, along with ownership of all advertising, which clicks through to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
, including a major push into Europe, without compromising standards. When Browett took the helm at Dixons ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ... should be fully exploited to create a holistic advertising strategy. Marketers must be ready to use ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
