BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...
Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International Financial Reporting Standards (IFRS), despite higher oil prices and a deep recession in Europe, O'Leary said. It achieved a record post-tax profit figure of 502.6m ( 404.1m) after an exceptional cost of 57.8m ( 46.4m ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
guests a sense of connection wherever they travel those are our key advertising messages. We invest ...
TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...
Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
advertising arrangements....Commission, which spends 3 million on UK advertising, was formed from a public-private partnership ...
Center Parcs TV ad banned
16 May 2012 | by John Reynolds
A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal.... Conditions apply. Book by 31 January 2012." But the Advertising Standard Authority(ASA) received a ... on holiday at the advertised price point, adding that the visual message of the ad was intended only as a ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ... to three experts. Fallon's joint managing director Gareth Goodall used to handle Eurostar's advertising ... marketing agency Souk Advertising. Gareth Goodall, joint managing director, Fallon Easyjet has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
