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Following the success of the Army Website last year, I was alarmed to hear the relaunch was making...Following the success of the Army Website last year, I was alarmed to hear the relaunch ... , the site opens the Army up to public inspection (only superficially, thank heavens). The Army is an old ... relations (Army) Brief Recruit, communicate Army image/news to public, provide information for service ...
THE ARMY...Campaign: Soldier Recruiting Client: Army Recruiting Group Agency: Publicis Principal ... , ZenithOptimedia Media used: TV CASE SUMMARY Remember the Army's "Be the best" campaign of 1994? It was one ... , but who had the right qualities to thrive in the modern Army environment. These people expect a sequence ...
THE ARMY...THE ARMY Marketing is full of military metaphors but it still seems odd to hear an Army man such as Colonel Rory Clayton, the head of plans for Army recruitment, talking so knowledegably about marketing. Over the past 18 months, he has overseen a significant strategic U-turn in the Army ...
The Army is seeking new recruits through a national and satellite DRTV campaign aimed at 16- to 24...The endframe features the website address and a freephone number. The strapline reads 'Be the best - Not your basic training'. A 10-second edit will offer a free DVD to help drive response. Client: The Army Creative agency: Publicis Media agency: ZenithOptimedia ...
I'm sure Lord Kitchener would turn in his grave at the thought that people might join the Army...the Army to be an accountant? Is it people who want a bit of that macho glamour but restricted ... they should leave the advertising for now), a new Army campaign coincidentally hits the screens ... a glamourised version of boot camp and target practice. At the same time, however, it turned an Army ...
The British Interactive Multimedia Association awarded The British Army and Neneh Cherry its top...The British Interactive Multimedia Association awarded The British Army and Neneh Cherry its top prizes for advertising and promotion in new media. Orange won the best corporate Web site. ...
The Army has brought in Consolidated Communications to support the launch of a new CD-ROM designed...The Army has brought in Consolidated Communications to support the launch of a new CD-ROM designed to challenge traditional images of the Army s role. Consolidated will concentrate on targeting the youth press and has plans to co-ordinate the launch with a specific tabloid, while the Army ...
The Army is expanding its online recruitment drive this week by launching the UK s first live...The Army is expanding its online recruitment drive this week by launching the UK s first live ... -time dialogue with soldiers and officers about Army careers. The Army expects the update to the web site (www.army.mod.uk) to further boost traffic. At present, nearly 60% of information requests about Army ...
The Army has formed a shortlist of agencies for its direct marketing and customer relationship
, or training with perhaps the best army officers. How about testing your mental and physical endurance to the limits? Well I don t know about you, but every time I come across an army recruitment ad ...
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