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The Army has formed a shortlist of agencies for its direct marketing and customer relationship
The Army has appointed Tequila/London to handle its 2 million direct marketing account...., but have yet to apply for a career in the Army. It also involves managing the Camouflage membership programme, which targets 13- to 17-year-olds who are interested in an Army career. Camouflage has a membership of about 120,000, all of whom receive a customer magazine, Army. Haymarket Customer Publishing ...
The Army is running an interactive TV campaign on Sky to promote skilled support roles. The ads
The Army has retained Tequila\London following a pitch in which it defeated WWAV Rapp Collins
The Army has brought in DM agency Cramm Francis Woolf to develop its first loyalty-type scheme...The Army has brought in DM agency Cramm Francis Woolf to develop its first loyalty-type scheme to lure more professionals into its ranks. Although the Army has dabbled with direct mail ... already expressed an interest in an Army career after seeing its advertising. Over time, the Army ...
If you haven't tried the Army's 'Start thinking soldier' missions online, you'd better get your...The recruitment campaign allows warm prospects to get closer to the action by taking part in a series of missions. A direct mail pack was synchronised precisely to arrive as TV ads invited potential recruits to visit the British Army website. This pack, showing doors to a bomb factory, asked the recipient ...
The Army is reviewing its direct marketing and customer relationship management (CRM) business....The direct marketing agency Cramm Francis Woolf currently holds the business but the Army ... but have yet to apply for an Army career. It also includes the management of its Camouflage membership programme, which targets 13- to 17-year-olds interested in an Army career. Management of the army's 600 ...
The Army has used its customer magazine Army to build a relationship with the 100,000 13-16 year...Client: The British Army/Central Office of Information Magazine name: Army Industry sector ... -year-olds who have shown an interest in the Army Objectives To nurture a database of 100,000 13- to 16-year-olds who have expressed an interest in the Army as a career option. To inform the target ...
LONDON - The Army has appointed Publicis Dialog to handle the digital creative brief, and some TV..., which handles all of the Army's specialist recruitment. These are for Camouflage, the Army's youth recruitment programme, aimed at 13- to 17-year-olds, and Army Jobs, its main recruiting body for non ... effective and engaging communications for the Army during one of its more challenging periods." Mark ...
LONDON - The Army has signalled its intent to take its Camouflage loyalty programme in a different...are likely to put their lives at risk in Iraq. Mark Bainbridge, Army recruiting group marketing director ... with the Army next month, will include creative development of Camouflage, which now has more than 120 ... widely known relationship marketing initiatives in the UK, and has been used the Army to build ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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