What makes direct mail work for consumers?
05 Oct 2007 | by Vox pop
Army raised theirs by 37% and 30% respectively. David Burrows, head of fundraising at direct agency ...
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New business leagues (24 February 2012)
23 Feb 2012
JWT has moved up the creative new-business league with its capture of the Army account, while
Marketing League Table: PR leagues
19 Dec 2007
owned. Chief executive Chris Lovell. Clients include Persimmon, The Army, Greggs. Member PRCA ...
Banks, brands, mergers and acquisitions
18 Apr 2005 | by Joseph Benson and Jack Foley
with clients and their brands. As the intelligence officer for the US Army's experimental Task Force XXI ...
Do celebrities make advertising more effective?
23 Nov 2007 | by Vox pop
walking around the workshop, which is staffed by an army of little helpers, as he offers tips on making ...
Marketing League Table: Public relations - PR leagues
23 May 2007
Relations Founded 1957. Privately owned. Chief executive Chris Lovell. Clients include Persimmon, The Army ...
Adwatch (Mar 28) top 20 recall: Boots
28 Mar 2012 | by Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB
( ) Territorial Army Publicis/M4C 35 8 (8=) Sky TV Brothers Sisters/ MediaCom 33 ...
Adwatch (Oct 19) - Top 20 recall: Halifax
19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO
20 ( ) British Army Recruitment Publicis/ ZenithOptimedia 21 ...
Adwatch (30 March) - Top 20 recall: Is the new Lexus ad making a big noise?
30 Mar 2011 | by Tony Quinn, Head of planning, JWT London
have two kids under the age of three and face an army of bleating creatives daily, then quiet is worth ...
Is Apple the ultimate luxury brand?
19 May 2011 | by Nick Cooper
Apple has been an iconic brand for as long as consumers have been buying technology. It has built up an army of fans who are fiercely protective of the brand; indeed a few might be safely classified as obsessively myopic. The Apple brand, as calculated by Millward Brown Optimor, has increased ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
