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The Army is seeking new recruits through a national and satellite DRTV campaign aimed at 16- to 24-year-olds in further education. Breaking this week, it features Challenger tanks, Gazelle helicopters and Warrior armoured vehicles, to convey the modern military's high-tech nature. It explains that there...
Following the success of the Army Website last year, I was alarmed to hear the relaunch was making an Intranet on the Internet . Even more so when I managed to register with a name of 007 , user name M , password woofter and noticed there was some concession to security issues - it specifies that...
I'm sure Lord Kitchener would turn in his grave at the thought that people might join the Army not to fight. But then, I suspect, he wasn't aware of the contemporary military version of Parkinson's Law either, which states that for every soldier in the field, the Army needs ten behind it doing cooking,...
The Army has formed a shortlist of agencies for its direct marketing and customer relationship management account. The list includes the incumbent, Cramm Francis Woolf, Tullo Marshall Warren, MM Group, Haymarket Publishing, WWAV Rapp Collins, MRM, Publicis Dialogue and Tequila.
The Army is expanding its online recruitment drive this week by launching the UK s first live, online careers service. From May 24, would-be recruits with internet access can conduct a real-time dialogue with soldiers and officers about Army careers. The Army expects the update to the web site (www.army.mod.uk)...
The Army has brought in Consolidated Communications to support the launch of a new CD-ROM designed to challenge traditional images of the Army s role.
The British Interactive Multimedia Association awarded The British Army and Neneh Cherry its top prizes for advertising and promotion in new media. Orange won the best corporate Web site.
The Army has retained Tequila\London following a pitch in which it defeated WWAV Rapp Collins in the final round. The Army has also stated that it is planning to increase its direct marketing spend by £10 million over the next four years.
It s easy to do good ads for the Army, the critics say. But when did you last see an integrated campaign to rival Saatchis provocative Army recruitment drive?
Paul Houlding Partner Banks Hoggins O Shea
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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