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Colonel Collins set for PR success as he quits the Army

after resigning from the Army....Colonel Collins, who will leave the Army in the summer, became the most famous soldier in Iraq ... when the commander of the 1st Battalion The Royal Irish Regiment tendered his resignation from the Army ... of support he received from senior Army officers. His departure is reported to stem from disillusionment ...

Case Study: Army customer magazine

The Army has used its customer magazine Army to build a relationship with the 100,000 13-16 year...Client: The British Army/Central Office of Information Magazine name: Army Industry sector ... -year-olds who have shown an interest in the Army Objectives To nurture a database of 100,000 13- to 16-year-olds who have expressed an interest in the Army as a career option. To inform the target ...

Army takes on Adidas and Nike with launch of trainers

LONDON - The Army is taking on the likes of Adidas and Nike with a new trainer developed...and bears the Army's famous crossed-swords logo under the tongue, goes on sale this weekend and is priced ... of moves by the Army to harness un-used resources for commercial benefit. Profits from the shoe will go back to the division that developed it, the Army Physical Training Corps. David Hinde, managing ...

Publicis ad campaign increases Army recruitment by 9%

LONDON - The Army has seen a 9% rise in recruitment, according to its latest figures, with an extra...Ingram, in a speech to be made to Harrogate Army Foundation College graduating students today, will say ... an interest in joining the Army, where you have led, others follow. "Public support for our forces is vitally important. It is justifiably very high. Eighty per cent of the British public thinks our army ...

Army Benevolent Fund appoints Davies as donors manager

LONDON - The Army Benevolent Fund has appointed Holly Davies, a former executive at the Prince...Clarkson and Andy McNab as well as the Army Benevolent Fund. ...

Pilot Interactive unveils revamped Army Cadet site

LONDON - Pilot Interactive has unveiled a brand new website for the Army Cadet Force...and communications manager, said: "It's vital that the Army Cadet Force maintains its appeal to youth, which is why ... , the British Army. Cadets take part in a variety of adventurous, sporting and community activities, as well ...

British Army seeks digital agency

LONDON - The British Army is seeking a new digital agency, via the Central Office of Information.... Publicis Modem will retain responsibility for the creative digital element of the British Army's recruitment marketing. The overall aim of the army's recruitment marketing strategy is to inspire and raise awareness of army careers, which have received a recessional boost as higher quality candidates consider ...

Army Benevolent Fund launches post-Iraq campaign

LONDON - The Army Benevolent Fund has launched a direct mailing campaign timed to coincide...support, for all those members of the Army family in real need, will continue whatever the outcome of current campaigns. The Army Benevolent Fund is the Army's national charity, helping thousands of serving ... , the mentally ill, the elderly and anyone from the "Army Family", who have fallen on hard times through no fault ...

Footballers' Wives maker to produce ITV army drama

in the army....The show has a working title of 'Bombshell' and will feature a cast of around 12 actors. It is due to air in January 2005. Speaking to Broadcast magazine, Shed's managing director Brian Park said the show would look at all facets of modern army life. "There will be male and female recruits and all ...

Army to explore ad-funded programming on Bravo

on behalf of the British Army....The channel, owned by Flextech, will screen a series of programmes in October detailing the Army ... -second branded idents for the Army. The behind-the-scenes documentary, consisting of five 30-minute episodes debuting in October, will follow the Army's progress, as it trained and planned its attempt ...

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