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JWT lands Army ad contract

JWT has captured the Army's advertising account following an epic three-year pitch....every aspect of the Army s recruitment process, from handling the advertising, direct marketing ... the quality and quantity of recruits required for the Army s current and future needs and the contract ... to recruit Army personnel. ...

MoD kicks off pitch for Army creative briefs

LONDON - The Ministry of Defence is holding a pitch for the Army's recruitment services, including...The review will cover every area of the Army's recruitment process, from handling the advertising, direct marketing and digital business to running the recruitment offices and medical processes ... on the pitch. The Army works with a number of agencies across all of its recruitment advertising accounts ...

British Army calls online pitch

LONDON - The British Army is searching for a digital agency to work on its account alongside...The Army is conducting its search via COI, and the selected agency will be required to provide digital services for the Army over the next three years. Publicis Modem, the agency behind the Army ... of the Army's recruitment marketing. The Army is in the process of holding a wide-ranging review of its ...

Naked launches Barmy Army single

, the Barmy Army, to launch the fan club's first music single.

Salvation Army fights cutbacks with emotional Xmas campaign

The Salvation Army is launching a hard-hitting campaign that dispels the image of a cosy Christmas...Television activity appeals for financial support by showing moving images of a war veteran, a young man spending his first Christmas on the street and a family living on the breadline. Sarah Bryan, Salvation Army head of individual giving, said: "After the social service cutbacks we ve ...

Diary: US Army enlists TV dog

Thinkbox has attracted the attentions of the US Army. Happily, Tess Alps and co won't have...General Ann Dunwoody, the commanding general of US Army Material Command, has been in touch to ask if she can use a clip of Thinkbox's recent TV campaign, featuring the multi-talented dog Harvey, in a presentation she wants to make about effective communications. Let's hope her interest ends there and Harvey ...

MoD shortlists four consortiums for Army recruitment pitch

on its Army recruitment pitch....two years, covers every area of the Army's recruitment process, from handling the advertising, direct ...

And in the real world... Carphone Warehouse, US Army and more

The Carphone Warehouse Group has become the second-biggest broadband provider in the UK following its acquisition of the UK assets of the Italian internet company Tiscali for 236 million ($354 million). Source: The Wall Street Journal The US Army is using iPhones in Iraq and Afganistan ...

Nigel Clarkson, Primesight

Primesight's sales and marketing director on why he rejected a career in the army for one of late.... If I wasn't working in advertising, I'd be ... I very nearly ended up as an army officer. In ten ...

New business leagues (24 February 2012)

JWT has moved up the creative new-business league with its capture of the Army account, while

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.