16 Mar 2010
| by Gemma Charles
LONDON - The Army has halved its adspend as all aspects of its budgeting come under intense...in 2009. The reduction coincided with a 97m package of cuts imposed on the Army by the Ministry ...
makes a further fall in adspend likely this year. Army marketing director Colin Cook said that its spend ...
06 May 2010
| by Gemma Charles
LONDON - The Taxpayers' Alliance has called into question the Army's decision to announce a new...-fareast-language:#0400;
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Yesterday (May 5), the Army revealed it would run a ...
: 'It is a bit odd that the Army have chosen to announce this just before an election, when new policies ...
campaigns and "not for the Army to pre-judge". "Given that the best way to support the Armed Forces ...
15 Apr 2009
| by Joe Thomas
LONDON - The Army is banking on interactive marketing to bring in the recruits it needs....-fareast-language:#0400;
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The British Army's recruitment strategy has taken a new turn ...
Start Thinking Soldier' (STS) campaign, and high-tech Army Show Rooms that allow potential recruits ...
by the US armed forces for some time. The Army Experience Center, for example, which opened last year ...
16 Sep 2009
| by Amy Golding
LONDON - The Army Benevolent Fund (ABF) has announced plans to reposition itself and create a fresh...to meet the various challenges it currently faces. The ABF wants to develop its role as the Army ...
24 May 2011
| by Gemma Charles
The Army is rethinking its controversial US-style experiential 'showrooms', which offer potential...to become a key plank in the Army's recruitment strategy, but critics claimed that they trivialised life ...
traditional local recruiting centre.
Army marketing director Colin Cook said the organisation had 'learned ...
10 Aug 2010
| by Gemma Charles
The Ministry of Defence (MoD) has confirmed marketing will be a low priority in its review of Army...of Army recruitment, from marketing to the management of Army Careers Offices.
Publicis, which was part ...
implementation planned for 2012.
Army marketing director Colin Cook said: "Publicis has produced some excellent work in support of Army recruiting and continues to be our lead advertising agency.
"The ...
07 Apr 2009
| by Gemma Charles
LONDON - The British Army is piloting a series of US-style experiential 'Show Rooms' as it steps up...-office positions. The first 'Show Room' opened in Dalston, London, last month. The Army plans to add another ...
the Army's network of recruiting offices, the centres will not sign up recruits on the spot. According ...
, the Army is rolling out an online gaming initiative aimed at young people. The 'Start Thinking Soldier ...
17 Aug 2010
| by Gemma Charles
Exactly how will the Army's RPP review affect its approach to marketing?...group from the marketing services world was introduced to the British Army's Recruiting Partnering Project (RPP).
The Army's roster and non-roster agencies, as well as representatives from the IT ...
came to light, those already on the Army's payroll were eager to play down the relevance of the RPP ...
21 Apr 2011
| by Alex Brownsell
Victorinox, the Swiss Army Knife maker, is rolling out a sustainability driven experiential
01 Feb 2010
| by Alex Brownsell
LONDON - The Army Benevolent Fund (ABF), a charity dedicated to members of the British Army...time. The re-brand aims to place the emphasis upon soldiers, rather than the army. However, soldiers ...
. The British Army flag, featuring the crown and two swords, will be removed from future branding, as neither ...
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