06 Oct 2004
The Army is seeking new recruits through a national and satellite DRTV campaign aimed at 16- to 24...The endframe features the website address and a freephone number. The strapline reads 'Be the best - Not your basic training'. A 10-second edit will offer a free DVD to help drive response.
Client: The Army
Creative agency: Publicis
Media agency: ZenithOptimedia
...
19 Jun 1997
| by JULIAN LEE
The British Interactive Multimedia Association awarded The British
Army and Neneh Cherry its top...The British Interactive Multimedia Association awarded The British
Army and Neneh Cherry its top prizes for advertising and promotion in
new media. Orange won the best corporate Web site.
...
25 May 2000
| by PAUL WHITFIELD
The Army is expanding its online recruitment drive this week by
launching the UK s first live...The Army is expanding its online recruitment drive this week by
launching the UK s first live ...
-time dialogue
with soldiers and officers about Army careers. The Army expects the
update to the web site (www.army.mod.uk) to further boost traffic. At
present, nearly 60% of information requests about Army ...
01 Aug 1996
| by PAUL HOULDING
, or training with
perhaps the best army officers. How about testing your mental and
physical endurance to the limits?
Well I don t know about you, but every time I come across an army
recruitment ad ...
20 Apr 2005
The Army is running an interactive TV campaign on Sky to promote skilled support roles. The ads
18 Oct 2001
The Army will introduce a new theme to its recruitment marketing
next month with an integrated ad campaign aiming to convince potential
recruits that skills acquired in the Army are transferable ...
to help the Army meet its yearly target of
signing up nearly 1000 graduates for officer training. A 60 ...
28 Feb 2002
| by MARK KLEINMAN
The Army is opening a flagship store as part of the force's efforts
to present a friendlier face ...
,
will represent the latest attempt to shed the formality traditionally
associated with the Army's outlets.
The site will promote a 'drop-in' culture, where potential applicants
can browse information about Army ...
08 Aug 2007
While many charities have changed with the times, The Salvation Army's
evolution since its ...
affectionately known as members of the
Sally Army, adhere rigidly to the principles laid down by its founder ...
to chime with the public. Even donations to
The Salvation Army from its own members, which make up nearly a ...
22 Nov 2001
| by MATTHEW ARNOLD
The Army is looking for a new ad agency after ditching Saatchi and
Saatchi, but how can ...
for the soldiers of
yesteryear, but today's Army, it would seem, marches on its career
prospects. Advertising those benefits is no simple task.
The Army last week confirmed that it is reviewing its 7m ...
26 Mar 2008
| by Gemma Charles
and communications director of the British Army, has the unenviable task of persuading youngsters that a life...getting across that the Army is about more than combat on the front line, he says. It is clear that Bainbridge considers himself to be ensconced in his own private battle with the British press. Army ...
the air of an Army man about him, but he is the first civilian to hold its marketing director role. The 44 ...