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New campaign: The Army

The Army is seeking new recruits through a national and satellite DRTV campaign aimed at 16- to 24...The endframe features the website address and a freephone number. The strapline reads 'Be the best - Not your basic training'. A 10-second edit will offer a free DVD to help drive response. Client: The Army Creative agency: Publicis Media agency: ZenithOptimedia ...

ADVERTISING & PROMOTION: In the Army now

The British Interactive Multimedia Association awarded The British Army and Neneh Cherry its top...The British Interactive Multimedia Association awarded The British Army and Neneh Cherry its top prizes for advertising and promotion in new media. Orange won the best corporate Web site. ...

The Army launches online careers drive

The Army is expanding its online recruitment drive this week by launching the UK s first live...The Army is expanding its online recruitment drive this week by launching the UK s first live ... -time dialogue with soldiers and officers about Army careers. The Army expects the update to the web site (www.army.mod.uk) to further boost traffic. At present, nearly 60% of information requests about Army ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; The Army

, or training with perhaps the best army officers. How about testing your mental and physical endurance to the limits? Well I don t know about you, but every time I come across an army recruitment ad ...

Direct News brief: The Army runs campaign on Sky

The Army is running an interactive TV campaign on Sky to promote skilled support roles. The ads

The Army to introduce new theme to its recruitment marketing

The Army will introduce a new theme to its recruitment marketing next month with an integrated ad campaign aiming to convince potential recruits that skills acquired in the Army are transferable ... to help the Army meet its yearly target of signing up nearly 1000 graduates for officer training. A 60 ...

The Army opens store to present friendlier image

The Army is opening a flagship store as part of the force's efforts to present a friendlier face ... , will represent the latest attempt to shed the formality traditionally associated with the Army's outlets. The site will promote a 'drop-in' culture, where potential applicants can browse information about Army ...

Brand Health Check: The Salvation Army

While many charities have changed with the times, The Salvation Army's evolution since its ... affectionately known as members of the Sally Army, adhere rigidly to the principles laid down by its founder ... to chime with the public. Even donations to The Salvation Army from its own members, which make up nearly a ...

BRAND HEALTH CHECK: British Army - How can the Army get today's young to join?

The Army is looking for a new ad agency after ditching Saatchi and Saatchi, but how can ... for the soldiers of yesteryear, but today's Army, it would seem, marches on its career prospects. Advertising those benefits is no simple task. The Army last week confirmed that it is reviewing its 7m ...

The Marketing Profile: Mark Bainbridge of the British Army

and communications director of the British Army, has the unenviable task of persuading youngsters that a life...getting across that the Army is about more than combat on the front line, he says. It is clear that Bainbridge considers himself to be ensconced in his own private battle with the British press. Army ... the air of an Army man about him, but he is the first civilian to hold its marketing director role. The 44 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.