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If you haven't tried the Army's 'Start thinking soldier' missions online, you'd better get your...The recruitment campaign allows warm prospects to get closer to the action by taking part in a series of missions. A direct mail pack was synchronised precisely to arrive as TV ads invited potential recruits to visit the British Army website. This pack, showing doors to a bomb factory, asked the recipient ...
COI is understood to be seeking an agency for a brief to redesign the Army's website, www.army.mod.uk...., the British Army's internal communications portal, and the Territorial Army site. The task is understood ... by Publicis Dialog, which has recently won awards for its "Army officer" online recruitment work. Publicis has also created a number of multimedia campaigns for the Army, including "Everest West Ridge ...
The war in Iraq and allegations of bullying have left the Army struggling to attract sufficient...It may be good enough for Princes William and Harry, but joining the Army is proving a turn ... in regular soldiers to cope with a manpower shortage, highlighting the Army's struggle to attract and retain recruits. Figures from the Army Training and Recruitment Agency (ATRA) make grim reading ...
The Army is launching its first Scottish-focused TV ad campaign in a bid to boost its ranks....Army recruitment in Scotland fell by 3% last year. The fall is believed to be partly attributable to the high-profile closure of the Black Watch infantry regiment in March 2006, which was based in the country ... in the Army. ...
LONDON - The Army Benevolent Fund (ABF) has announced plans to reposition itself and create a fresh...to meet the various challenges it currently faces. The ABF wants to develop its role as the Army ...
The British Army, reacting to research that its troops are more likely to die in road accidents than civilians, has produced a hard-hitting TV campaign, featuring motorbike crashes. ...
A major Army recruitment drive has ambitious plans to increase by a quarter the number of civilians applying to join. The Army has previously carried out all regional marketing internally ... in Scotland. The aim is to increase recruitment, as the Army is 8,000 short of full strength ...
Billboard contractor Primesite refused to display this Salvation Army ad, which showed a young man...Billboard contractor Primesite refused to display this Salvation Army ad, which showed a young man with a needle in his arm, on the grounds that it was too graphic . The charity countered ... . The poster was one in a series of four that illustrated the different areas in which the Salvation Army ...
The Army Recruiting Group has launched a new cinema-based campaign, created by Saatchi & Saatchi...The Army Recruiting Group has launched a new cinema-based campaign, created by Saatchi Sorry, but you ve just learnt your first lesson - Army officers must always act quickly. For a second chance call 0345 300 111. ...
The Army is reviewing its direct marketing and customer relationship management (CRM) business....The direct marketing agency Cramm Francis Woolf currently holds the business but the Army ... but have yet to apply for an Army career. It also includes the management of its Camouflage membership programme, which targets 13- to 17-year-olds interested in an Army career. Management of the army's 600 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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