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Profile: Alex Mackey, Debenhams - Talking shop at Debenhams/Alex Mackey changes direction to join the department store chain

12 Dec 1997 | by IAN DARBY

Mackey spent time in the parachute regiment. He left the army after four years: There was a certain sameness about army life which got to me. It also became more politicised and I d got all the enjoyment out of it that I could, he says. After quitting the army in 1989 at the age of 23, Mackey ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

30 Apr 1999 | by LEXIE GODDARD

company EDS works for the British Government, Army and Navy but was still perceived as being American ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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